The Other 90

For centuries, it has been assumed that there are vast limits to human capacity. Now, although a host of scientific discoveries prove this wrong, a mindset of limits persists, blocking us from our greatest possibilities and leaving us feeling bombarded by stress, change, and uncertainty. No matter how hard we work, no matter how much we give, we're still not getting what we hoped for. There is another way. Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity. The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others. However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world. He shows you how to: * Increase energy at work -- and have more energy for personal and family life. * Activate the brain's "alertness switches" to defeat pressure and stress. * Use not only the brain in your head but the ones in your heart and gut. * Motivate exceptional ingenuity and performance in yourself and others. The most exciting breakthroughs will not come from advances in technology but from a deeper realization of what it means to be most human and alive. Many of the choices that can dramatically change our lives are simple and practical -- yet few people know what these choices are or how to apply them in work and life. The Other 90% is your guide to new territory and new challenges.

"Published on the occasion of the exhibition ... organized by Cooper-Hewitt, National Design Museum, Smithsonian Institution, and presented at the United Nations, October 15, 2011-January 9, 2012."--Colophon.

Of the world's total population, 90% has little or no access to most of the products and services many of us take for granted; in fact, nearly half do not have regular access to food, clean water, or shelter. This publication explores a growing movement among designers to design low-cost solutions for this "other 90%." Through partnerships both local and global, individuals and organizations are finding unique ways to address the basic challenges of survival and progress faced by the world's poor and marginalized. Designers, engineers, students and professors, architects, and social entrepreneurs from all over the globe are devising cost-effective ways to increase access to food and water, energy, education, healthcare, revenue-generating activities, and affordable transportation for those who most need them.

“Before I knew that I was Jewish or a girl I knew that I was a member of the working class.” So begins Vivian Gornick’s exploration of how the world of socialists, communists, and progressives in the 1940s and 1950s created a rich, diverse world where ordinary men and women felt their lives connected to a larger human project. Now back in print after its initial publication in 1977 and with a new introduction by the author, The Romance of American Communism is a landmark work of new journalism, profiling American Communist Party members and fellow travelers as they joined the Party, lived within its orbit, and left in disillusionment and disappointment as Stalin’s crimes became public. From the immigrant Jewish enclaves of the Bronx and Brooklyn and the docks of Puget Sound to the mining towns of Kentucky and the suburbs of Cleveland, over a million Americans found a sense of belonging and an expanded sense of self through collective struggle. They also found social isolation, blacklisting, imprisonment, and shattered hopes. This is their story--an indisputably American story.

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Total Mind Power is a foolproof, effortless, step-by-step procedure for using the "idling" 90% of your mind to solve specific, practical problems... Learn Quickly Remember Names Stop Smoking Enjoy Sex Lose Weight Retard Aging Improve Health Increase Memory Control Developed from the latest scientific research, TOTAL MIND POWER is not a theory, not a meditative program or self-help peptalk—it is a practicing physician's proven method of focusing awareness for short periods of time to achieve increased mind-power immediately. It works and it will work for you.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

“Impishly witty and ingeniously irreverent” essays on topics from cell phones to librarians, by the author of The Name of the Rose and Foucault’s Pendulum (The Atlantic Monthly). A cosmopolitan curmudgeon the Los Angeles Times called “the Andy Rooney of academia”—known for both nonfiction and novels that have become blockbuster New York Times bestsellers—Umberto Eco takes readers on “a delightful romp through the absurdities of modern life” (Publishers Weekly) as he journeys around the world and into his own wildly adventurous mind. From the mundane details of getting around on Amtrak or in the back of a cab, to reflections on computer jargon and soccer fans, to more important issues like the effects of mass media and consumer civilization—not to mention the challenges of trying to refrigerate an expensive piece of fish at an English hotel—this renowned writer, semiotician, and philosopher provides “an uncanny combination of the profound and the profane” (San Francisco Chronicle). “Eco entertains with his clever reflections and with his unique persona.” —Kirkus Reviews Translated from the Italian by William Weaver

One of CrimeReads’s Most Anticipated Crime Books of 2021 Longlisted for the Theakston Old Peculier 2021 Crime Novel of the Year The “queen of the sucker-punch twist” (Ruth Ware, #1 New York Times bestselling author) and author of Our House weaves an unputdownable page-turner about a commuter who becomes a suspect in his friend’s mysterious disappearance. It all happens so quickly. One day you’re living the dream, commuting to work by ferry with your charismatic neighbor Kit in the seat beside you. The next, Kit hasn’t turned up for the boat and his wife, Melia, has reported him missing. When you get off at your stop, the police are waiting. Another passenger saw you and Kit arguing on the boat home the night before and the police say that you had a reason to want him dead. You protest. You and Kit are friends—ask Melia, she’ll vouch for you. And who exactly is this other passenger pointing the finger? What do they know about your lives? No, whatever danger followed you home last night, you are innocent, totally innocent. Aren’t you?

Are You Afraid of the Dark Rum? is a tongue in cheek cocktail book for the former '90s kid and those just discovering how cool old-school Nickelodeon and Delia's once were. With recipes for alcoholic versions of childhood favorites like Ecto-Cooler and Mondo as well as creative pop-culture inspired originals like the Rum and Stimpy and Semi-Warmed Kind of Cider, this is a perfectly giftable mix of humor, nostalgia, and tasty recipes.