Play Book

From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change. “Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can. Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to: Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones Attract and cultivate university professors who have an axe to grind and are short of cash Make your problem somebody else’s problem—ideally the government’s Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends! Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.

Closings the Gap Between the Theory & Proctice of EI Leaders' Playbook reveals key secrets and provides specific coaching strategies for raising Emotional Intelligence (EI). These translate to realistic actions you can apply now to enhance your own performance and the performance of the people you lead.

Taking the first step to investing in the stock market yourself can be quite daunting. Where do you start? How do you know which stock is a good one? How do you monitor your investments and when do you know the right time to sell your stock? These are all questions that I struggled with when I first made the leap into investing in individual stocks many years ago. I focused my stock picks on companies with growth potential. With growth-stock investing, you are focusing on investing in companies that are just starting out. These are companies that haven’t yet reached the big leagues. And by the time they reach the big league, you win with typically large increases in the stock price. I made my stock picks. Some early investments paid off, others, not so much. I soon found myself caught up in the market noise. It was overwhelming, watching the ups and down’s and listening to so many opinions of what would be the next big stock to take off. The stock market is a large and complex world. There are so many different stakeholders with their own vested interests—who do you listen to? It was then that I took a step back. I went back to basics. I’ve always had an interest in understanding why some companies are successful and others struggle. So that’s where I focused my investment research. What factors went into making a great company? It didn’t take me long to discover that it’s less about the financials of a company and more about the key factors that a company should possess to have the best chance of winning. I found that if I ignored all the noise and hype surrounding the stock market and just focused in on the key factors that I believe make a successful company, then I made more successful stock picks. By using these factors, and I have 12 of them, I've had stocks that have grown almost 2,000 percent. I documented these factors over time, and once I had it down to where I know it worked consistently, that’s when I decided to share it with other DIY investors. In the Growth Stock Investing playbook, I provide: A 7-step playbook which shows you how to find, select, buy and maintain growth stocks, and importantly when to sell to maximize your profits. The 12 key factors that can indicate whether a company is likely to succeed and grow into a successful business, and in turn, create larger investment returns for you. The basics on stock market investing Investing is the ultimate spectator sport. But as with any game, you are playing to win. You can win in the stock-market game. You just need to know how to play the game smart and strategically from beginning to end.

The Public Speaking Playbook coaches students to prepare, practice, and present speeches—whether in the classroom, public sphere, or in a virtual setting. Authors Teri Kwal Gamble and Michael W. Gamble employ an interactive approach to building skills through various exercises that allow students to practice and improve their public speaking. Features such as objectives, coaching tips, and new self-assessments in each section further aids student success and reinforces key competencies. The Fourth Edition makes this text more relevant, timely, and engaging with increased coverage of recent events and a focus on improving virtual presentation skills. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Learning Platform / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

The companion workbook to Dartmouth professor Sydney Finkelstein's acclaimed Superbosses: How Exceptional Leaders Master the Flow of Talent. Superbosses explained how industry legends like football coach Bill Walsh, television executive Lorne Michaels, restaurateur Alice Waters, and fashion pioneer Ralph Lauren find, nurture, and lead employees. Now, The Superbosses Playbook shows readers how to apply the tactics of these "superbosses" in their own organizations. The Superbosses Playbook features assessments, case studies, and exercises designed to help anyone recruit talent, lead performance, inspire teams, and even part with great people like a true superboss. For instance, Finkelstein includes assessments of your superboss score and templates for interviewing and evaluating new hires. This workbook will help you learn and apply the secrets of iconic business leaders.

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

This book is for cybersecurity leaders across all industries and organizations. It is intended to bridge the gap between the data center and the board room. This book examines the multitude of communication challenges that CISOs are faced with every day and provides practical tools to identify your audience, tailor your message and master the art of communicating. Poor communication is one of the top reasons that CISOs fail in their roles. By taking the step to work on your communication and soft skills (the two go hand-in-hand), you will hopefully never join their ranks. This is not a “communication theory” book. It provides just enough practical skills and techniques for security leaders to get the job done. Learn fundamental communication skills and how to apply them to day-to-day challenges like communicating with your peers, your team, business leaders and the board of directors. Learn how to produce meaningful metrics and communicate before, during and after an incident. Regardless of your role in Tech, you will find something of value somewhere along the way in this book.

Effective school leadership is effective leadership, regardless of where it occurs In March 2020, there was no manual for leading schools and school systems during a pandemic. School leaders had to figure things out as the crisis unfolded. But starting now, leaders have the opportunity to prepare for leading schools through distance learning with purpose and intent—using what works best to accelerate students’ learning all the while maintaining an indelible focus on equity. Harnessing the insights and experience of renowned educators Douglas Fisher, Nancy Frey, and John Hattie, The Distance Learning Playbook for School Leaders applies the wisdom and evidence of the VISIBLE LEARNING® research to understand what works best. Spanning topics from school climate at a distance, leader credibility, care for self and colleagues, instructional leadership teams, stakeholder advisory groups, and virtual visibility, this comprehensive playbook details the research- and evidence-based strategies school leaders can mobilize to lead the delivery of high-impact learning in an online, virtual, and distributed environment. This powerful guide includes: • Actionable insights and hands-on steps for each module to help school leaders realize the evidence-based leadership practices that result in meaningful learning in a distance environment • Discussion of equity challenges associated with distance learning, along with examples of how leaders can work to ensure that equity gains that have been realized are not lost. • Analysis of the mindsets that empower leaders to manage change, rather than technology • Space to write and reflect on current practices and plan future leadership strategies • The mindframes for distance learning that serve leaders well in any instructional setting and will position schools after the pandemic to come back better than they were before

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.