Routledge Handbook of Football Business and Management

Routledge Handbook of Football Business and Management
Author: Simon Chadwick
Publisher: Routledge
Total Pages: 624
Release: 2018-11-19
Genre: Business & Economics
ISBN: 1351262785


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Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Routledge Handbook of Football Marketing

Routledge Handbook of Football Marketing
Author: Nicolas Chanavat
Publisher: Taylor & Francis
Total Pages: 465
Release: 2017-03-27
Genre: Business & Economics
ISBN: 1351972367


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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Routledge Handbook of Sports Marketing

Routledge Handbook of Sports Marketing
Author: Simon Chadwick
Publisher: Routledge
Total Pages: 743
Release: 2015-12-22
Genre: Business & Economics
ISBN: 1317584910


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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

The Routledge Handbook of Digital Sport Management

The Routledge Handbook of Digital Sport Management
Author: Michael L. Naraine
Publisher: Taylor & Francis
Total Pages: 396
Release: 2022-12-01
Genre: Business & Economics
ISBN: 1000788199


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The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

Routledge Handbook of Football Studies

Routledge Handbook of Football Studies
Author: John Hughson
Publisher: Routledge
Total Pages: 454
Release: 2016-10-04
Genre: Sports & Recreation
ISBN: 113507481X


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Football is unquestionably the world’s most popular and influential sport. There is no corner of the globe in which the game is not played or followed. More countries are affiliated to FIFA, football’s governing body, than to the United Nations. The sport has therefore become an important component of our social, cultural, political and economic life. The Routledge Handbook of Football Studies is a landmark work of reference, going further than any other book in considering the historical and contemporary significance of football around the world. Written by a team of leading sport scholars, the book covers a broad range of disciplines from history, sociology, politics and business, to philosophy, law and media studies. The central section of the book examines key themes and issues in football studies, such as the World Cup and international competition, governance and ownership, fandom and celebrity. The concluding section offers in-depth surveys of the culture and organisation of football in each of the regional confederations, from UEFA to CONCACAF. This book will be fascinating reading for any serious football fan and an essential resource for advanced students or scholars undertaking research in football or sport studies, and any practitioner or policy-maker working in football.

Routledge Handbook of Football Marketing

Routledge Handbook of Football Marketing
Author: Nicolas Chanavat
Publisher: Routledge
Total Pages: 448
Release: 2019-12-12
Genre:
ISBN: 9780367886073


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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Managing Football

Managing Football
Author: Simon Chadwick
Publisher: Routledge
Total Pages: 497
Release: 2009
Genre: Sports & Recreation
ISBN: 1856175448


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Football is big business - the biggest sport on the planet. 'Managing Football' responds to the growing professionalisation of the sport and the need for a text which both students on sport management courses and practitioners in the field can use.

Routledge Handbook of International Sport Business

Routledge Handbook of International Sport Business
Author: Mark Dodds
Publisher: Routledge
Total Pages: 541
Release: 2017-09-13
Genre: Business & Economics
ISBN: 1317486528


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Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Routledge Handbook of Sport Management

Routledge Handbook of Sport Management
Author: Leigh Robinson
Publisher: Routledge
Total Pages: 487
Release: 2013-03-01
Genre: Business & Economics
ISBN: 1136660879


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The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Routledge Handbook of Athlete Welfare

Routledge Handbook of Athlete Welfare
Author: Melanie Lang
Publisher: Routledge
Total Pages: 420
Release: 2020-10-26
Genre: Sports & Recreation
ISBN: 0429510411


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Athlete welfare should be of central importance in all sport. This comprehensive volume features cutting-edge research from around the world on issues that can compromise the welfare of athletes at all levels of sport and on the approaches taken by sports organisations to prevent and manage these. In recent years, sports organisations have increased their efforts to ensure athlete health, safety, and well-being, often prompted by high-profile disclosures of sexual, physical, and emotional abuse; bullying; discrimination; disordered eating; addiction; and mental health issues. In this book, contributors lift the lid on these and other issues that jeopardise the physical, emotional, psychological, social, and spiritual welfare of athletes of all ages to raise awareness of the broad range of challenges athletes face. Chapters also highlight approaches to athlete welfare and initiatives taken by national and international sport organisations to provide a safer, more ethical sports environment. As the first book to focus exclusively on athlete welfare, this is an essential read for students and researchers in sports studies, coaching, psychology, performance, development and management, and physical education. It is also a useful reference point for anyone working in welfare, safeguarding, child protection, and equity and inclusion in and beyond sport.