Advertiser Pocket Guide To Cable Communications 3rd Edition

Description: A brief guide to the advantages of advertising on cable television, and to the various broadcasters operating at the time.

Description: A brief guide to the advantages of advertising on cable television, and to the various broadcasters operating at the time.

Description: A brief guide to the advantages of advertising on cable television, and to the various broadcasters operating at the time.

Extensive revision of the best-selling text on satellite communications — includes new chapters on cubesats, NGSO satellite systems, and Internet access by satellite There have been many changes in the thirty three years since the first edition of Satellite Communications was published. There has been a complete transition from analog to digital communication systems, withanalog techniques replaced by digital modulation and digital signal processing. While distribution of television programming remains the largest sector of commercial satellite communications, low earth orbit constellations of satellites for Internet access are set to challenge that dominance. In the third edition, chapters one through three cover topics that are specific to satellites, including orbits, launchers, and spacecraft. Chapters four through seven cover the principles of digital communication systems, radio frequency communications, digital modulation and multiple access techniques, and propagation in the earth’s atmosphere, topics that are common to all radio communication systems. Chapters eight through twelve cover applications that include non-geostationary satellite systems, low throughput systems, direct broadcast satellite television, Internet access by satellite, and global navigation satellite systems. The chapter on Internet access by satellite is new to the third edition, and each of the chapters has been extensively revised to include the many changes in the field since the publication of the second edition in 2003. Two appendices have been added that cover digital transmission of analog signals, and antennas. An invaluable resource for students and professionals alike, this book: Focuses on the fundamental theory of satellite communications Explains the underlying principles and essential mathematics required to understand the physics and engineering of satellite communications Discusses the expansion of satellite communication systems in areas such as direct-broadcast satellite TV, GPS, and internet access Introduces the rapidly advancing field of small satellites, referred to as SmallSats or CubeSats Provides relevant practice problems based on real-world satellite systems Satellite Communications is required reading for undergraduate and postgraduate students in satellite communications courses and an authoritative reference for engineers working in communications, systems and networks, and satellite operations and management.

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.