Usable Knowledge

The problem that gives rise to this book is dissatisfaction with social science and social research as instruments of social problem solving. Policy makers and other practical problem solvers frequently voice disappointment with what they are offered. And many social scientists and social researchers think they should be more drawn upon, more useful, and more influential. Out of the discontent have come numerous diagnoses and prescriptions. This thoughtful contribution to the discussion provides an agenda of basic questions that should be asked and answered by those who are concerned about the impact of social science and research on real life problems. In general, Cohen and Lindblom believe that social scientists are crippled by a misunderstanding of their own trade, and they suggest that the tools of their trade be applied to the trade itself. Social scientists do not always fully appreciate that professional social inquiry is only one of several ways of solving a problem. They are also often engaged in a mistaken pursuit of authoritativeness, not recognizing that their contribution can never be more than a partial one. Cohen and Lindblom suggest that they reexamine their criteria for selecting subjects for research, study their tactics as compared to those of policy makers, and consider more carefully their role in relation to other routes to problem solving. To stimulate further inquiry into these fundamental issues, they also provide a comprehensive bibliography.

Provides an overview of the important role that environmental experts play at the science-policy interface, and the complex challenges they face.

New in Paperback! Make learning more meaningful by teaching the "whole game" David Perkins, a noted authority on teaching and learning and co-director of Harvard's Project Zero, introduces a practical and research-based framework for teaching. He describes how teaching any subject at any level can be made more effective if students are introduced to the "whole game," rather than isolated pieces of a discipline. Perkins explains how learning academic subjects should be approached like learning baseball or any game, and he demonstrates this with seven principles for making learning whole: from making the game worth playing (emphasizing the importance of motivation to sustained learning), to working on the hard parts (the importance of thoughtful practice), to learning how to learn (developing self-managed learners). Vividly explains how to organize learning in ways that allow people to do important things with what they know Offers guidelines for transforming education to prepare our youth for success in a rapidly changing world Filled with real-world, illustrative examples of the seven principles At the end of each chapter, Perkins includes "Wonders of Learning," a summary of the key ideas.

Experts offer theoretical and empirical analyses that view the regulation of transboundary air pollution as a dynamic process. Governing the Air looks at the regulation of air pollution not as a static procedure of enactment and agreement but as a dynamic process that reflects the shifting interrelationships of science, policy, and citizens. Taking transboundary air pollution in Europe as its empirical focus, the book not only assesses the particular regulation strategies that have evolved to govern European air, but also offers theoretical insights into dynamics of social order, political negotiation, and scientific practices. These dynamics are of pivotal concern today, in light of emerging international governance problems related to climate change. The contributors, all prominent social scientists specializing in international environmental governance, review earlier findings, analyze the current situation, and discuss future directions for both empirical and theoretical work. The chapters discuss the institutional dimensions of international efforts to combat air pollution, examining the effectiveness of CLRTAP (Convention for Long-Range Transboundary Air Pollution) and the political complexity of the European Union; offer a broad overview and detailed case studies of the roles of science, expertise, and learning; and examine the "missing link" in air pollution policies: citizen involvement. Changing political conditions, evolving scientific knowledge, and the need for citizen engagement offer significant challenges for air pollution policy making. By focusing on process rather than product, learning rather than knowledge, and strategies rather than interests, this book gives a nuanced view of how air pollution is made governable.

"Usable Social Science represents a remarkable collaboration between Neil J. Smelser, one of America’s most distinguished sociologists, and John Reed, a highly successful member of corporate America. Together, they accomplish an even more remarkable feat of making accumulated social science knowledge accessible to non-academics while, at the same time, making an academic contribution to the social sciences by reviewing the history, accumulated findings, and conceptual approaches in key areas of specialization in sociology and elsewhere in the social sciences."—Jonathan H. Turner, University Professor & Distinguished Professor of Sociology, University of California, Riverside. “This book is an ambitious project to provide the public with a review of the available and practicable knowledge for decision-making people (and who is not that today?) that the social sciences have produced over the last 250 years or so. Typically, such efforts are bound to fail. But this project is a full success, keeping its promise to present knowledge in an understandable and exciting way. The language is charming and the elegant prose is the product of a fluent, transparent style. In short: a must read!”—Hans-Peter Mueller, Professor of sociology, Humboldt-University of Berlin.

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems. In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

The workplace is an important site for learning in today's society. This book examines the changing nature of the work and effect that this has on the skill and knowledge requirements of individuals, its implications for employment, and ways in which these changing requirements can be met.