Understanding Transit Markets Of The Future

Examines the effects of current trends (e.g., demographic, economic, social, land use, and transport policy) and trends expected over the next 15 years on current and future transit markets. Although many of these trends are not favorable to public transit, a number are identified that provide opportunities for maintaining current transit markets and creating new, expanded, or different transit markets. The report identifies 40 transit service concepts that appear to offer the most effective means of adjusting to these societal trends.

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Discover the highly anticipated Second Edition to the Amazon #1 Best Seller, The Future of Public Transportation. Delve into 30 expertly crafted chapters brimming with insights from leading public transportation figures. From hydrogen-fueled buses to AI-driven advancements and cybersecurity, this book offers an unparalleled glimpse into the future of transit. Navigate the complexities of transit planning in a post-COVID world, where innovative solutions are essential to tackle infrastructure challenges and workforce shortages. Learn how AI is revolutionizing transit planning, enhancing outcomes for riders. Explore cutting-edge transit technology, including autonomous vehicles and zero-emission initiatives, with a focus on sustainability and customer experience. Whether you're a seasoned professional or new to the field, this book is your roadmap to success, empowering you to drive positive change in your organization. Join us on the journey towards a more efficient, sustainable, and accessible future for all. Don't miss your chance to stay ahead of transit innovation. Order The New Future of Public Transportation now and embark on a journey towards a brighter, more connected transit landscape worldwide. This book is a culmination of Paul's efforts to gain a broad understanding of current trends across the transit industry from a global perspective. I am confident that readers will take away many lessons for their own organizations and that those insights will shine a light on what to plan for next.

(Cont.) These markets are: tourists; large events; shopping; younger adults without children, living in urban areas; and people who prefer not to own cars. To pursue non-work ridership growth, transit agencies must be proactive about improving service to meet the unique needs of these markets. Doing so can yield a variety of social, political, and economic benefits for the transit agency, transit riders, and the general public. In conclusion, recommendations are offered for effective transit service to each non-work travel market. General recommendations are offered, as well as specific applications to the Chicago Transit Authority and to Tren Urbano in San Juan, Puerto Rico.

TRB Special Report 320: Interregional Travel: A New Perspective for Policy Making examines the demand for and supply of interregional transportation in the United States. Major additions to transportation infrastructure, including high-speed rail, are being considered for some of the country’s most heavily traveled 100- to 500-mile corridors. The availability and use of the automobile, airplane, and train for interregional travel are reviewed along with the rejuvenated intercity bus. U.S. interregional corridors and transportation options are contrasted with those in Japan and Europe, where substantial investments have been made in passenger rail. Public investments in new, long-lived transportation infrastructure can be risky because of uncertainty about future demand and the development of new technologies and competing transportation services. Decisionmakers in interregional corridors face the added challenge of having to coordinate investments across multiple jurisdictions. The report recommends actions to reduce this uncertainty and create stronger institutional means for developing the country’s interregional corridors. TR News 303 features an article on Interregional Travel: A New Perspective for Policy Making. A video about the research is now available: At the 2016 TRB Annual Meeting, January 10-14, 2016, a session entitled Interregional Travel: Policymaking from a New Perspective was webcast live. These videos provide an overview of various components of the project. Introduction: Part 1: Overview of Project Scope Part 2: Data and Information Needs Part 3: Intercity Bus Operations Question and Answer Session Presenters: Tom Deen Nancy McGuckin Joe Schweiterman Moderated by: Martin Wachs