Translating The Fashion Story

Fashion Narrative and Translation explores fashion in narrative and translation featuring a corpus of descriptions in comparative literature. The book is divided into themes introducing crucial issues in fashion discourse and translation studies, including cinematic adaptation ‘from page to screen’ and costume design.

The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

NATIONAL BESTSELLER • Seven-year-old Chula lives a carefree life in her gated community in Bogotá, but the threat of kidnappings, car bombs, and assassinations hover just outside her walls, where the godlike drug lord Pablo Escobar reigns, capturing the attention of the nation. “Simultaneously propulsive and poetic, reminiscent of Isabel Allende...Listen to this new author’s voice—she has something powerful to say.” —Entertainment Weekly When her mother hires Petrona, a live-in-maid from the city’s guerrilla-occupied neighborhood, Chula makes it her mission to understand Petrona’s mysterious ways. Petrona is a young woman crumbling under the burden of providing for her family as the rip tide of first love pulls her in the opposite direction. As both girls’ families scramble to maintain stability amidst the rapidly escalating conflict, Petrona and Chula find themselves entangled in a web of secrecy. Inspired by the author's own life, Fruit of the Drunken Tree is a powerful testament to the impossible choices women are often forced to make in the face of violence and the unexpected connections that can blossom out of desperation.

The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.

In the later months of 1874, the great French poet, Stephane Mallarme, undertook a highly idiosyncratic project - the publication of a fashion magazine (La Derniere Mode) that he almost single-handedly wrote and edited. Using a variety of feminine and masculine pseudonyms to theorize about the concept of fashion and to report and advise on womens clothing, popular vacation destinations, home furnishings and entertainment, Mallarme created a spectacularly original work that lies somewhere between Baudelaires seminal treatment of fashion in his essay on modernity, The Painter of Modern Life, and The Fashion System, Barthes brilliant semiology of clothing in the latter twentieth century. But the distinguishing feature of Mallarms magazine, and what differentiates it from the writing of Baudelaire and Barthes, is that it explores the nature of fashion from the inside. It is a genuine fashion magazine aspiring to lead fashion, though at the same time, by ingenious and appealing ironies, subtly satirizing this whole genre of writing. Various theories have been entertained about the work in the past, such as its being a prose poem, or alternatively a hoax or a mere money-making venture, but the present translators, in their commentary, argue that such guesses are hopelessly off the mark.Complete with the original artwork and a contextualizing introduction and commentary, Furbank and Cains definitive translation of one of French literatures greatest puzzles and surprises represents a major contribution to students, critics, theoreticians, and intellectual historians alike.

Reveals how the creative genius behind the hit style platform @WeWoreWhat became one of the most recognizable names in fashion by trusting her gut, knowing when to take risks, and fighting to get what she wants in life.

Described by The New York Times as, "a treasure of fashion insiders," Take Ivy was originally published in Japan in 1965, setting off an explosion of American-influenced "Ivy Style" fashion among students in the trendy Ginza shopping district of Tokyo. The product of four sartorial style enthusiasts, Take Ivy is a collection of candid photographs shot on the campuses of America's elite, Ivy League universities. The series focuses on men and their clothes, perfectly encapsulating the unique academic fashion of the era. Whether lounging in the quad, studying in the library, riding bikes, in class, or at the boathouse, the subjects of Take Ivy are impeccably and distinctively dressed in the finest American-made garments of the time. Take Ivy is now considered a definitive document of this particular style, and rare original copies are highly sought after by "trad" devotees worldwide. A small-run reprint came out in Japan in 2006 and sold out almost immediately. Now, for the first time ever, powerHouse is reviving this classic tome with an all-new English translation. Ivy style has never been more popular, in Japan or stateside, proving its timeless and transcendent appeal. Take Ivy has survived the decades and is an essential object for anyone interested in the history or future of fashion.