Thoughts On Design

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline. This edition explores how changes in the economic climate, increased connectivity, and international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences. This text is recommended for practicing designers: interaction designers, industrial designers, UX practitioners, graphic designers, interface designers, and managers. Provides new and fresh insights on designing for behavior in a world of increased connectivity and mobility and how design education has evolved over the decades Maintains the informal-yet-informative voice that made the first edition so popular

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Despite the proliferation of video games in the twenty-first century, the theory of game design is largely underdeveloped, leaving designers on their own to understand what games really are. Helping you produce better games, Game Design Theory: A New Philosophy for Understanding Games presents a bold new path for analyzing and designing games.

How did a couple of quirky siblings from suburban Pittsburgh end up as the king and queen of eclectic-design chic with their own HGTV show? They never let fear get in the way of a great idea. Leanne and Steve Ford share their secrets for how to turn dreams into reality. Leanne and Steve were middle-class kids growing up in Pittsburgh in the 80s and 90s. There was nothing particularly glamorous or unusual about their lives as kids. Leanne was a shy, stubborn child who lived a rich life in her own imagination. Steve was outdoorsy and offbeat and was bullied mercilessly at school for being different. Their parents, grounded in faith and always encouraging of both creativity and hard work, gave them the confidence and the encouragement they needed to pursue the often difficult creative life. Leanne’s slogan as a child was, “My name is Leanne. If I want to, I can.” Leanne studied clothing design and pulled gigs at fashion houses in New York and as a stylist to country music stars in Nashville before she found her true passion: interior design. Steve threw himself into kayaking and snowboarding and opening his own men’s clothing store in Pittsburgh. And then their individual passions converged when Leanne asked Steve to help renovate her bathroom. There was magic in their collaboration, and they began renovating for clients in Pittsburgh—creating unique, authentic spaces that manage to feel both chic and completely obtainable—before catching the eye of producers at HGTV. Leanne and Steve share the details of their journey, including the beliefs that have inspired them and the experiences that have challenged them along the way.

Design affects all social contexts and is therefore intensively instrumentalized both by the politically powerful and their critics. Both functions of design, and their inevitable combination, are presented in this book in precise detail. Authors from various countries present previously unknown and innovative examples of democratic activities conducted through design. This publication is therefore aimed not only at design professionals but also at the general public of all countries.

Eighteen internationally reputed designers were interviewed by the editors Inge Gobert and Johan Van Looveren. All are active in the broad field of information design: interactive, editorial, and environmental design, data visualization, wayfinding, typography, cartography. . . This book contains reflections on the field of information design and its boundaries, working methods, client-designer relations, attitudes, dreams, and frustrations. Special emphasis is placed on how future information designers can be effectively prepared to work in a world that is supposed to provide constant access to information. Interviews with: Johannes Bergerhausen, Peter Crnokrak / The Luxury of Protest, Brendan Dawes, Rose Epple, Tim Fendley / Applied, Joost Grootens / Studio Joost Grootens, Fernando Guti�rrez / Studio Fernando Guti�rrez, Joe Malia / BERG, Joris Maltha / Catalogtree, Morag Myerscough / Studio Myerscough, Maria da Gandra & Maaike van Neck / MWMcreative, Mark Porter / Mark Porter Associates, Liz� Ramalho & Arthur Rebelo / R2, Andr�as Uebele / B�ro Uebele Visuelle Kommunikation, Gerlinde Schuller / The World as Flatland, Karsten Schmidt, Andrew Vande Moere, Marius Watz.

A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on "design thinking" are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community's complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how--and why--they motivate our behavior.

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.