The Science Behind The Napa Valley Appellation

If you have an interest in wine, you are probably familiar with the concept of terroir, a term that, in its simplest form, refers to the terrain, soils, and climate of a particular winegrowing region. Said another way, it is the concept of place. The importance of place is what this little volume is all about--and the particular place is the Napa Valley.

"If you have an interest in wine, you are probably familiar with the concept of terroir, a term that, in its simplest form, refers to the terrain, soils, and climate of a particular winegrowing region. Said another way, it is the concept of place. The importance of place is what this little volume is all about--and the particular place is the Napa Valley."--Page 4 of cover.

A pair of geologists tell the geological and environmental history of Napa Valley, with an emphasis on terroir, or how geology, soils, topography, and microclimate influence the kinds and quality of wines produced in different parts of this world-class, internationally known wine region.

At the age of 47, when he a successful publishing executive and living with his wife and four children in an affluent Chicago suburb, John Shafer made the surprise announcement that he had purchased a vineyard in the Napa Valley. In 1973, he moved his family to California and, with no knowledge of winemaking, began the journey that would lead him, thirty years later, to own and operate what distinguished wine critic Robert M. Parker, Jr. called “one of the world’s greatest wineries.” This book, narrated by Shafer’s son Doug, is a personal account of how his father turned his midlife dream into a remarkable success story. Set against the backdrop of Napa Valley’s transformation from a rural backwater in the 1970s through its emergence today as one of the top wine regions in the world, the book begins with the winery’s shaky start and takes the reader through the father and son’s ongoing battles against killer bugs, cellar disasters, local politics, changing consumer tastes, and the volatility of nature itself. Doug Shafer tells the story of his own education, as well as Shafer Vineyards’ innovative efforts to be environmentally sustainable, its role in spearheading the designation of a Stags Leap American Viticultural Area, and how the wine industry has changed in the contemporary era of custom-crushing and hobbyist winery investors.

The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.

Charles Sullivan's Napa Wine: A History, is the engaging story of the rise to prominence of what many believe to be the greatest winegrowing area in the Western hemisphere. This new edition completes that picture, bringing to light more than a decade of dramatic changes and shifted norms visited upon the valley, from pholoxera-wasted vineyards to High Court-officiated territorial battles, told in a rousing, transportive narrative. Beginning in 1817 with the movement of Spanish missions into the San Francisco Bay area, Sullivan winds his way through the great wine boom of the late 19th-century, the crippling effect of Prohibition, and Napa's rise out of its havoc to its eventual rivaling of Bordeaux in the judgments of 1976 and 2006. Published in cooperation with the Napa Valley Wine Library, the book includes historic maps, charts of vineyard ownership, and vintages from the 1880s to present.

This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.

The concept of terroir is one of the most celebrated and controversial subjects in wine today. Most will agree that well-made wine has the capacity to express “somewhereness,” a set of consistent aromatics, flavors, or textures that amount to a signature expression of place. But for every advocate there is a skeptic, and for every writer singing praises related to terroir there is a study or a detractor seeking to debunk terroir as a myth. Wine and Place examines terroir using a multitude of voices and multiple points of view—from science to literature, from winemakers to wine critics—seeking not to prove its veracity but to explore its pros, its cons, and its other aspects. This comprehensive anthology lets the reader come to one's own conclusion about terroir.

Thanks to a far-sighted band of creative pioneers, and thanks to a very special community intelligence and spirit, the Napa Valley has transformed itself from a sleepy, inward-looking farm and ranching enclave into one of the most prestigious and exciting wine-growing regions in the world. In Appellation Napa Valley, the renowned wine lawyer and industry authority Richard Mendelson takes us inside the legal and commercial struggles that did so much to make the Napa Valley into what it is today. Along the way, he brings us incisive portraits of the men and women who joined hands in common cause and common spirit, igniting a revolution in American wine and food in the process. Enlivened by exquisite maps and drawings from vineyards and cellars, plus a foreword by the celebrated French Laundry chef Thomas Keller, Appellation Napa Valley is a unique keepsake book to be savored and cherished for many years to come.