Strategy as Stretch and Leverage
Author | : Gary Hamel |
Publisher | : |
Total Pages | : 84 |
Release | : 1993-01-01 |
Genre | : Competition |
ISBN | : 9780000932044 |
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Author | : Gary Hamel |
Publisher | : |
Total Pages | : 84 |
Release | : 1993-01-01 |
Genre | : Competition |
ISBN | : 9780000932044 |
Author | : |
Publisher | : GRIN Verlag |
Total Pages | : 19 |
Release | : 2016-12-19 |
Genre | : Business & Economics |
ISBN | : 3668365954 |
Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Hull (Business School), course: Strategic Management, language: English, abstract: Today, most of the worldwide organisations consider the mission and mission statement of an organisation as an important principle. But are mission statements really necessary to be unique and successful in today’s business? And how such a mission statement of an organisation has to be formulated to be authentic, sharp and appropriate for the particular organisation? In the following essay, I would like to give the reader a theoretical background of mission and mission statement and discuss the role of mission statements. Therefore, in a first step the difference between mission and mission statement should be made clear. The reader should understand how such a mission statement has to be composed and what is the function behind all this. In a second step, appropriate examples of mission statements of several world-famous organisations from different industries will be shown, which gives the opportunity to discuss and scrutinize the role of mission statements in today’s world. The essay will be closed by a summary.
Author | : Denise Lee Yohn |
Publisher | : John Wiley & Sons |
Total Pages | : 278 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 111861125X |
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author | : Samuel O. Idowu |
Publisher | : Springer |
Total Pages | : 0 |
Release | : 2013-01-27 |
Genre | : Business & Economics |
ISBN | : 9783642280351 |
The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.
Author | : |
Publisher | : |
Total Pages | : 325 |
Release | : 2020-08-18 |
Genre | : |
ISBN | : 9781949373943 |
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author | : David S. Bright |
Publisher | : |
Total Pages | : 0 |
Release | : 2023-05-16 |
Genre | : |
ISBN | : 9781998109166 |
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author | : Davie Richard O'Hallaron |
Publisher | : |
Total Pages | : 127 |
Release | : 1999 |
Genre | : Corporate culture |
ISBN | : 9780967663593 |
Author | : Rick Bisio |
Publisher | : Hillcrest Publishing Group |
Total Pages | : 219 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 1935098535 |
The Educated Franchisee will show you: -How to find a franchise that is right for you -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise
Author | : Ari Weinzweig |
Publisher | : Hyperion |
Total Pages | : 125 |
Release | : 2012-06-26 |
Genre | : Business & Economics |
ISBN | : 1401305075 |
Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what started out as a small deli has grown to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business. Booming business and loyal customers are proof enough that the Zingerman's team knows a thing or two about customer service. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance. Some of Zingerman's time-tested principles: Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service. You'll get more complaints if people believe you care enough to listen to them. And that's a good thing. Employees who are rewarded, respected, and well cared for treat customers the same way.
Author | : Magd, Hesham |
Publisher | : IGI Global |
Total Pages | : 378 |
Release | : 2021-09-17 |
Genre | : Education |
ISBN | : 1799880877 |
Quality accreditation in higher education institutions (HEIs) is currently a buzzword. The need to maintain high-quality education standards is a critical requirement for HEIs to remain competitive in the market and for government and regulatory bodies to ensure the quality standards of programs offered. From being an implicit requirement that is internally addressed, quality assurance activities become an explicit requirement that is regularly audited and appraised by national and international accreditation agencies. HEIs are voluntarily integrating quality management systems (QMS), institutional and program-specific, in response to the political and competitive environment in which it exists. Through its higher education department or by creating non-profitable accreditation bodies, many governments have implemented a quality framework for licensing HEIs and invigilates its adherence based on which accreditation statuses are granted for HEIs. Global Perspectives on Quality Assurance and Accreditation in Higher Education Institutions provides a comprehensive framework for HEIs to address quality assurance and quality accreditation requirements and serves as a practical tool to develop and deploy well-defined quality management systems in higher education. The book focuses on the critical aspects of quality assurance; the need to develop a concise and agile vision, mission, values, and graduate attributes; and to develop a system that effectively aligns the various activities of the HEI to the attainment of the strategic priorities listed in the institutional plans. The chapters each cover the various facets of the quality assurance framework and accreditation agencies' requirements with practical examples of each. This book is useful for HEI administrators, quality assurance specialists in HEIs, heads of academic departments, internal auditors, external auditors, and other practitioners of quality, along with stakeholders, researchers, academicians, and students interested in quality assurance and accreditation in higher education.