The Price Of Prestige

If wars are costly and risky to both sides, why do they occur? Why engage in an arms race when it’s clear that increasing one’s own defense expenditures will only trigger a similar reaction by the other side, leaving both countries just as insecure—and considerably poorer? Just as people buy expensive things precisely because they are more expensive, because they offer the possibility of improved social status or prestige, so too do countries, argues Lilach Gilady. In The Price of Prestige, Gilady shows how many seemingly wasteful government expenditures that appear to contradict the laws of demand actually follow the pattern for what are known as Veblen goods, or positional goods for which demand increases alongside price, even when cheaper substitutes are readily available. From flashy space programs to costly weapons systems a country does not need and cannot maintain to foreign aid programs that offer little benefit to recipients, these conspicuous and strategically timed expenditures are intended to instill awe in the observer through their wasteful might. And underestimating the important social role of excess has serious policy implications. Increasing the cost of war, for example, may not always be an effective tool for preventing it, Gilady argues, nor does decreasing the cost of weapons and other technologies of war necessarily increase the potential for conflict, as shown by the case of a cheap fighter plane whose price tag drove consumers away. In today’s changing world, where there are high levels of uncertainty about the distribution of power, Gilady also offers a valuable way to predict which countries are most likely to be concerned about their position and therefore adopt costly, excessive policies.

In 1878, two young stage magicians clash in a darkened salon during the course of a fraudulent séance, and from this moment they try to expose and outwit each other at every turn.

This story explodes the popular belief that women white-collar workers tend to reject unionization and accept a passive role in the workplace. On the contrary, the women workers of Harvard University created a powerful and unique union--one that emphasizes their own values and priorities as working women and rejects unwanted aspects of traditional unionism. The workers involved comprise Harvard's 3,600-member "support staff," which includes secretaries, library and laboratory assistants, dental hygienists, accounting clerks, and a myriad of other office workers who keep a great university functioning. Even at prestigious private universities like Harvard and Yale, these workers--mostly women--have had to put up with exploitive management policies that denied them respect and decent wages because they were women. But the women eventually rebelled, declaring that they could not live on "prestige" alone. Encouraged by the women's movement of the early 1970's, a group of women workers (and a few men) began what would become a 15-year struggle to organize staff employees at Harvard. The women persisted in the face of patronizing and sexist attitudes of university administrators and leaders of their own national unions. Unconscionably long legal delays foiled their efforts. But they developed innovative organizing methods, which merged feminist values with demands for union representation and a means of influencing workplace decisions. Out of adversity came an unorthodox form of unionism embodied in the Harvard Union of Clerical and Technical Workers (HUCTW). Its founding was marked by an absorbing human drama that pitted unknown workers, such as Kris Rondeau, a lab assistant who came to head the union, against famous educators such as Harvard President Derek Bok and a panoply of prestigious deans. Other characters caught up in the drama included Harvard's John T. Dunlop, the nation's foremost industrial relations scholar and former U.S. Secretary of Labor. The drama was played out in innumerable hearings before the National Labor Relations Board, in the streets of Cambridge, and on the walks of historic Harvard Yard, where union members marched and sang and employed new tactics like "ballooning," designed to communicate a message of joy and liberation rather than the traditional "hate-the-boss" hostility. John Hoerr tells this story from the perspective of both Harvard administrators and union organizers. With unusual access to its meetings, leaders, and files, he examines the unique culture of a female-led union from the inside. Photographs add to the impact of this dramatic narrative. Author note: John Hoerr, a freelance writer, has been a journalist for more than thirty years at newspapers, magazines, public television, and United Press International. A specialist in labor reportage, he is the author of And the Wolf Finally Came: The Decline of the American Steel Industry.

This book assembles the evidence for what the Greek Fathers, the men whose contructive thought underlies the creeds, really thought and taught about the nature of God. It shows that they were original thinkers, with a profound reverence for the text of the Scriptures, and minds keenly tranined to discuss what ultimate truths were expressed in the scriptural text and what reality should be ascribed to Christian religious experience. The results indicate that a good deal which is assumed in current theological text-books needs to be revised. The Fathers had to reconcile monotheism with faith in a Trinity of divine Persons. In the process, they pursued many lines of inquiry, often only to discard them after trial, but after following various clues and making various intellectual adventures they reached a solution of the problem, which was both true to their data and philosophically reasonable. Though the bulk of the book is concerned with the third and fourth centuries, during which the creeds were in the process of formulation, the story is carried down to the eighth century where the progress of original thought came to a standstill. It is shown that a great change came over the philosophical tradition during the sixth century, and owing to the consequent growth of formalism, a genuine outbreak of tritheism occurred. The book ends with the account of how this outbreak was met and overcome, largely through the efforts of a thinker whose very name is unknown, and whose book has only survived under the name of another man.

This is a book about one of the great untold stories of modern cultural life: the remarkable ascendancy of prizes in literature and the arts. Such prizes and the competitions they crown are almost as old as the arts themselves, but their number and power--and their consequences for society and culture at large--have expanded to an unprecedented degree in our day. In a wide-ranging overview of this phenomenon, James F. English documents the dramatic rise of the awards industry and its complex role within what he describes as an economy of cultural prestige. Observing that cultural prizes in their modern form originate at the turn of the twentieth century with the institutional convergence of art and competitive spectator sports, English argues that they have in recent decades undergone an important shift--a more genuine and far-reaching globalization than what has occurred in the economy of material goods. Focusing on the cultural prize in its contemporary form, his book addresses itself broadly to the economic dimensions of culture, to the rules or logic of exchange in the market for what has come to be called "cultural capital." In the wild proliferation of prizes, English finds a key to transformations in the cultural field as a whole. And in the specific workings of prizes, their elaborate mechanics of nomination and election, presentation and acceptance, sponsorship, publicity, and scandal, he uncovers evidence of the new arrangements and relationships that have refigured that field.

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

In The Prestige of Violence Sally Bachner argues that, starting in the 1960s, American fiction laid claim to the status of serious literature by placing violence at the heart of its mission and then insisting that this violence could not be represented. Bachner demonstrates how many of the most influential novels of this period are united by the dramatic opposition they draw between a debased and untrustworthy conventional language, on the one hand, and a violence that appears to be prelinguistic and unquestionable, on the other. Genocide, terrorism, war, torture, slavery, rape, and murder are major themes, yet the writers insist that such events are unspeakable. Bachner takes issue with the claim made within trauma studies that history is the site of violent trauma inaccessible to ordinary representation. Instead, she argues, both trauma studies and the fiction to which it responds institutionalize an inability to address violence. Examining such works as Vladimir Nabokov's Pale Fire, Thomas Pynchon's The Crying of Lot 49, Norman Mailer's Armies of the Night, Margaret Atwood's Surfacing, and Philip Roth's The Plot Against America, Bachner locates the postwar prestige of violence in the disjunction between the privileged security of wealthier Americans and the violence perpetrated by the United States abroad. The literary investment in unspeakable and often immaterial violence emerges in Bachner's readings as a complex and ideologically varied literary solution to the political geography of violence in our time.

In a critical Cold War moment, Dwight D. Eisenhower's presidency suddenly changed when the Soviet Union launched Sputnik, the world's first satellite. What Ike called "a small ball" became a source of Russian pride and propaganda, and it wounded him politically, as critics charged that he responded sluggishly to the challenge of space exploration. Yet Eisenhower refused to panic after Sputnik-and he did more than just stay calm. He helped to guide the United States into the Space Age, even though Americans have given greater credit to John F. Kennedy for that achievement. In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. These feats made Eisenhower's post-Sputnik years not the flop that critics alleged but a time of remarkable progress, even as he endured the setbacks of recession, medical illness, and a humiliating first U.S. attempt to launch a satellite. Eisenhower's principled stands enabled him to resist intense pressure to boost federal spending, and he instead pursued his priorities-a balanced budget, prosperous economy, and sturdy national defense. Yet Sputnik also altered the world's power dynamics, sweeping Eisenhower in directions that were new, even alien, to him, and he misjudged the importance of space in the Cold War's "prestige race." By contrast, Kennedy capitalized on the issue in the 1960 election, and after taking office he urged a manned mission to the moon, leaving Eisenhower to grumble over the young president's aggressive approach. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth, all the while offering warnings about America's stature and strengths that still hold true today.

How succession in authoritarian regimes was less a competition of visions for the future and more a settling of scores "Joseph Torigian's stellar research and personal interviews have produced a brilliant, meticulous study. It fundamentally undermines what political scientists have presumed to be the way Chinese Communist and Soviet politics operate."--Dorothy J. Solinger, University of California, Irvine "[Torigian's] work is absolutely outstanding."--Stephen Kotkin, ChinaTalk The political successions in the Soviet Union and China after Stalin and Mao, respectively, are often explained as triumphs of inner-party democracy, leading to a victory of "reformers" over "conservatives" or "radicals." In traditional thinking, Leninist institutions provide competitors a mechanism for debating policy and making promises, stipulate rules for leadership selection, and prevent the military and secret police from playing a coercive role. Here, Joseph Torigian argues that the post-cult of personality power struggles in history's two greatest Leninist regimes were instead shaped by the politics of personal prestige, historical antagonisms, backhanded political maneuvering, and violence. Mining newly discovered material from Russia and China, Torigian challenges the established historiography and suggests a new way of thinking about the nature of power in authoritarian regimes.

Meet Glory: a young woman raised off the grid in a convoy of truckers, the last men and women fighting for true freedom on the American open road. Now, in order to save her fathers life, Glory has three days to pull off four dangerous cross-country heists with mob killers, crooked cops, and a psycho ex-husband all out to bring her inÑor die trying. Time, fuel, and hope may be in short supply, but no one outruns Glory! This oversized prestige hardcover collects the complete runaway smash hit from New York Times bestselling author RICK REMENDER and legendary French artist, BENGAL! "...Nothing but blood-pumping action for nearly a dozen issues" ComicBook.com "RICK REMENDER and BENGAL have knocked it out of the park, and I canÕt recommend this comic enough"ÑBleeding Cool Collects DEATH OR GLORY #1-11