The Political Economy Of College Sports

Sport studies has become one of the largest and fastest growing international industries. This collection of essays from a range of international contributors analyzes all aspects of the political economy of this industry, including media sports production, urban growth politics and capital accumulation and the economic effects of Olympism.

Drawing from theories of the political economy of communication, this book offers readers a comprehensive data-rich assessment of contemporary sports television and its evolution. Providing an in-depth look at the ownership and regulation of sports television in the United States, William M. Kunz analyzes a range of platforms, networks, and sports, with particular focus on the way ownership has become concentrated in five conglomerates: AT&T, CBS, Comcast, Disney and Fox. The end result of years of media consolidation is that broadcast networks are now married to cable and streaming services under a single conglomerate, which has implications for the cost of contracts and the negotiation of distribution deals. Examining multiple platforms, networks and sports in an all-inclusive manner, this volume documents the evolution and current state of affairs of sports television. With historic and current data on rights fees for sports television leagues and events as well as carriage fees and subscription levels for sports-related cable and satellite services, this comparative study offers critical information for students and scholars conducting research on sports television.

Starting with a major survey of the economics of sport, this volume involves primarily a comparison of the European and American models of sport, how to restructure leagues to make them more competitive, the analysis of gate-sharing mechanisms, the economic impact of promotion and relegation and a comparison of broadcasting regimes.

Sports figures, events and organisations affect our society in vast, varied and sometimes unexpected ways. This title tackles some of the most compelling connections between the sports world and public policy. It begins by examining issues related to professional sports. It also explores amateur sports and public health.

This book shows how the dynamic interplay of a powerful "golden triangle" of sports, media, and business interests with social, cultural, economic, and political forces shapes sport in a changing world. This edition is a condensed and updated version of the first edition, with an emphasis on current social issues in sport. It also has more global content. The golden triangle concept is more developed and applied more extensively. Other key themes of the first edition—power, status, and inequality—are also more developed. New "Stop and Think Questions" have been added to challenge students to think about the meaning of what they have read. The book is now divided into five sections. The new sections highlight sociology and the sociology of sport; inequality and diversity; globalization and social deviance; major social contexts of sport, including the high school, college, and professional levels; and power, political economy, and global sports.

At the global level, sport is ruled by a set of organizations including giants such as the IOC (Olympics), FIFA (soccer), and the IAAF (athletics) as well as sporting minnows such as the World Armsport Federation (armwrestling). Many of these bodies have been surrounded by controversy during their histories, after having to adjust to the reali

​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

The stage is set for the Beijing Olympiad to be the greatest mega-event, sporting or otherwise, in history. Still, the issues taxing many minds include whether the Beijing Games will be successful; whether they will be wrought with and wrecked by troubles; and who they will benefit. What value will the 2008 Games be to the people of China? Will they mainly serve the purposes of the dominant political, economic and cultural groups at and between the local, regional and global levels of modern social life? The Beijing Olympiad examines these among other questions, providing a range of original insights of interest to an array of scholars, researchers and students from Sports Studies to Sociology, Politics, Economics, International Relations and Legal Studies.

This book tackle such topics as the global sports economy, the global sports market and fringe sports with an accessible style. This book will be useful to those studing the economics of sport as well as those in the sports industry.