The Marketing Of Farm Products

The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.

An analysis of the marketing of farm products, concentrating on broad trends in the market. Includes new material on formula pricing, which explains the use of standardized grading in marketing perishable commodities at decentralized markets. Contains two separate sections on beef and hogs, reflecting recent price trends, as well as authors' defense of the use of regulations and subsidies to protect small farmers from totally free market forces.

Marketing in the economic system; Welfare goals in marketing; Economics of the marketing firm; Competitive structure of the market; Dimensions and structure of the marketing system for farm products in the United States; Performance of the marketing system: the role of marketing research; Governmental policies in marketing; Economics of transportation; Location of marketing enterprise and competitive structure; Marketing in economic development.