The Branding Of Right Wing Activism

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

This book is an eye-opening account of transnational advocacy, not by environmental and rights groups, but by conservative activists. Mobilizing around diverse issues, these networks challenge progressive foes across borders and within institutions. In these globalized battles, opponents struggle as much to advance their own causes as to destroy their rivals. Deploying exclusionary strategies, negative tactics and dissuasive ideas, they aim both to make and unmake policy. In this work, Clifford Bob chronicles combat over homosexuality and gun control in the UN, the Americas, Europe and elsewhere. He investigates the 'Baptist-burqa' network of conservative believers attacking gay rights, and the global gun coalition blasting efforts to control firearms. Bob draws critical conclusions about norms, activists and institutions, and his broad findings extend beyond the culture wars. They will change how campaigners fight, scholars study policy wars, and all of us think about global politics.

From a leading scholar on conservatism, the extraordinary chronicle of how the transformation of the American far right made the Trump presidency possible—and what it portends for the future Since Trump's victory and the UK's Brexit vote, much of the commentary on the populist epidemic has focused on the emergence of populism. But, Lawrence Rosenthal argues, what is happening globally is not the emergence but the transformation of right-wing populism. Rosenthal, the founder of UC Berkeley's Center for Right-Wing Studies, suggests right-wing populism is a protean force whose prime mover is the resentment felt toward perceived cultural elites, and whose abiding feature is its ideological flexibility, which now takes the form of xenophobic nationalism. In 2016, American right-wing populists migrated from the free marketeering Tea Party to Donald Trump's "hard hat," anti-immigrant, America-First nationalism. This was the most important single factor in Trump's electoral victory and it has been at work across the globe. In Italy, for example, the Northern League reinvented itself in 2018 as an all-Italy party, switching its fury from southerners to immigrants, and came to power. Rosenthal paints a vivid sociological, political, and psychological picture of the transnational quality of this movement, which is now in power in at least a dozen countries, creating a de facto Nationalist International. In America and abroad, the current mobilization of right-wing populism has given life to long marginalized threats like white supremacy. The future of democratic politics in the United States and abroad depends on whether the liberal and left parties have the political capacity to mobilize with a progressive agenda of their own.

Messengers of the Right tells the story of the media activists who built the American conservative movement and transformed it into one of the most significant and successful movements of the twentieth century—and in the process remade the Republican Party and the American media landscape.

Diamond looks at conservative politics in the United States from World War II to the post-Reagan years.

The first in-depth ethnographic monograph on the New Right in Central and Eastern Europe, The Revolt of the Provinces explores the making of right-wing hegemony in Hungary over the last decade. It explains the spread of racist sensibilities in depressed rural areas, shows how activists, intellectuals and politicians took advantage of popular racism to empower right-wing agendas and examines the new ruling party's success in stabilizing an 'illiberal regime'. To illuminate these important dynamics, the author proposes an innovative multi-scalar and relational framework, focusing on interaction between social antagonisms emerging on the local level and struggles waged within the political public sphere.

Focusing on 1950-1980, June Benowitz explores the development of the right-wing women's movements in the United States by analyzing differences and continuities between the generations of conservative activists. Benowitz particularly seeks to understand the ways in which grassroots members of the Old Right responded to the political, cultural, and social ideologies of Baby Boomer youth by constructing a thematic framework covering major issues taken up be woman such as education, health, morals, war, and patriotism.

Winner of the Austrian Book Prize for the 2016 German translation, in the category of Humanities and Social Sciences. Populist right-wing politics is moving centre-stage, with some parties reaching the very top of the electoral ladder: but do we know why, and why now? In this book Ruth Wodak traces the trajectories of such parties from the margins of the political landscape to its centre, to understand and explain how they are transforming from fringe voices to persuasive political actors who set the agenda and frame media debates. Laying bare the normalization of nationalistic, xenophobic, racist and antisemitic rhetoric, she builds a new framework for this ‘politics of fear’ that is entrenching new social divides of nation, gender and body. The result reveals the micro-politics of right-wing populism: how discourses, genres, images and texts are performed and manipulated in both formal and also everyday contexts with profound consequences. This book is a must-read for scholars and students of linguistics, media and politics wishing to understand these dynamics that are re-shaping our political space.

Radical right-wing populist parties, such as Geert Wilders’ Party for Freedom, Marine Le Pen’s National Front or Nigel Farage’s UKIP, are becoming increasingly influential in Western European democracies. Their electoral support is growing, their impact on policy-making is substantial, and in recent years several radical right-wing populist parties have assumed office or supported minority governments. Are these developments the cause and/or consequence of the mainstreaming of radical right-wing populist parties? Have radical right-wing populist parties expanded their issue profiles, moderated their policy positions, toned down their anti-establishment rhetoric and shed their extreme right reputations to attract more voters and/or become coalition partners? This timely book answers these questions on the basis of both comparative research and a wide range of case studies, covering Austria, Belgium, Denmark, Finland, France, the Netherlands, Norway, Switzerland, and the United Kingdom. Analysing the extent to which radical right-wing populist parties have become part of mainstream politics, as well as the factors and conditions which facilitate this trend, this book is essential reading for students and scholars working in European politics, in addition to anyone interested in party politics and current affairs more generally.