Strategic Economic Development Planning In A Rural Community

This book is designed to provide an introductory understanding of challenges, goals, processes, and procedures for economic developers, particularly economic development volunteers, in rural areas and small towns. Chapter 1 defines economic development and basic terms. Chapter 2 describes major economic, social, and demographic trends that influence the development prospects of small communities and rural areas. Chapter 3 discusses 10 common denominators of success for development organizations and steps in getting started. Common problems are addressed in Chapter 4. Chapter 5 reviews the basics of site selection and describes a 12-step process. Chapter 6 discusses in detail a strategic planning process that is composed of a cycle of eight steps. Focus of Chapter 7 is on the rationale behind targeting and on data sources and techniques to select target industries. Chapter 8 provides information on business retention, expansion, and creation programs. Chapter 9 describes a comprehensive approach to marketing as applied to economic development based on the strategic planning and targeting frameworks and an understanding of the site selection process presented in earlier chapters. Each chapter concludes with references to books, articles, and organizations that are particularly relevant to the topics covered. Twenty exhibits supplement the text, and a 107-item annotated bibliography lists relevant books, articles, government publications, and development organizations. The book is intended to be a useful reference book for local government officials, community leaders, educators, and others involved in the community economic development field. (YLB)

Community planner Susan Guyette presents the first field-tested model of development planning that addresses the special concerns of Native American and rural communities. These communities increasingly seek to promote economic development that supports the traditions, values, and relationships on which community identity is based. In Guyette's model, revitalizing of cultural traditions becomes the central focus of the economic planning process. The author demonstrates, step by step, how community planning works, using the creation of the Poeh Center at Pojoaque Pueblo in northern New Mexico as a case study. She offers practical, detailed guidelines on how to develop a strategic plan, assess and document needs, ensure community participation, support business and tourism, and generate funding for community projects. This book provides a unique opportunity for communities, planners, and students to see rural development in action. This decade is one of urgency, for unless traditions are preserved and development occurs in a culturally appropriate manner, a cultural way of life will be eroded. Creating a vision of the future and aligning the community in common goals sets a foundation for balancing new development with cultural continuity. -- Susan Guyette