Silicon Valley Women And The California Dream

What accounts for the growing income inequalities in Silicon Valley, despite huge technological and economic strides? Why have the once-powerful labor unions declined in their influence? This book examines these questions from a fresh perspective: that provided by the history of women in Silicon Valley in the twentieth century.

What accounts for the growing income inequalities in Silicon Valley, despite huge technological and economic strides? Why have the once-powerful labor unions declined in their influence? How are increasing waves of immigration and ethnic diversity changing the workplace in the Valley? Silicon Valley, Women, and the California Dream examines these questions from a fresh perspective: that provided by the history of women in Silicon Valley in the twentieth century. Silicon Valley is internationally renowned. It is less well known, however, that the Valley once contained the world's largest concentration of fruit-processing plants, set in a sea of fruit orchards. Despite the many differences between the fruit and electronics industries, one important thread connects them: the production workers have been preponderantly immigrant women. (In the early part of the twentieth century, the newcomers came primarily from southern Europe; in the latter part of the century, they came mostly from Asia and Latin America, especially Mexico.) The author examines both industries, both work forces, and the changing nature of the local power structure. Although she documents the many sources of vitality and ferment that have undergirded the region's economic might, she also demonstrates that its wealth has not been equally distributed.

While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Paypal, Piscione argues that Silicon Valley's unique culture is the best hope for the future of American prosperity and the global business community and offers lessons from the Valley to inspire reform in other communities and industries, from Washington, DC to Wall Street.

In the late 1960s, African American protests and Black Power demonstrations in California’s Santa Clara County—including what’s now called Silicon Valley—took many observers by surprise. After all, as far back as the 1890s, the California constitution had legally abolished most forms of racial discrimination, and subsequent legal reform had surely taken care of the rest. White Americans might even have wondered where the black activists in the late sixties were coming from—because, beginning with the writings of Fredrick Jackson Turner, the most influential histories of the American West simply left out African Americans or, later, portrayed them as a passive and insignificant presence. Uninvited Neighbors puts black people back into the picture and dispels cherished myths about California’s racial history. Reaching from the Spanish era to the valley’s emergence as a center of the high-tech industry, this is the first comprehensive history of the African American experience in the Santa Clara Valley. Author Herbert G. Ruffin II’s study presents the black experience in a new way, with a focus on how, despite their smaller numbers and obscure presence, African Americans in the South Bay forged communities that had a regional and national impact disproportionate to their population. As the region industrialized and spawned suburbs during and after World War II, its black citizens built institutions such as churches, social clubs, and civil rights organizations and challenged socioeconomic restrictions. Ruffin explores the quest of the area’s black people for the postwar American Dream. The book also addresses the scattering of the black community during the region’s late yet rapid urban growth after 1950, which led to the creation of several distinct black suburban communities clustered in metropolitan San Jose. Ruffin treats people of color as agents of their own development and survival in a region that was always multiracial and where slavery and Jim Crow did not predominate, but where the white embrace of racial justice and equality was often insincere. The result offers a new view of the intersection of African American history and the history of the American West.

Sharp, dramatic, and full of insider dish, SOPHIA OF SILICON VALLEY is one woman’s story of a career storming the corridors of geek power and living in the shadow of its outrageous cast of maestros. During the heady years of the tech boom, incorrigibly frank Sophia Young lucks into a job that puts her directly in the path of Scott Kraft, the eccentric CEO of Treehouse, a studio whose animated films are transforming movies forever. Overnight, Sophia becomes an unlikely nerd whisperer. Whether her success is due to dumb luck, savage assertiveness, insightful finesse (learned by dealing with her irrational Chinese immigrant mother), or a combination of all three, in her rarified position she finds she can truly shine. As Scott Kraft’s right-hand woman, whip-smart Sophia is in the eye of the storm, sometimes floundering, sometimes nearly losing relationships and her health, but ultimately learning what it means to take charge of her own future the way the men around her do. But when engineer/inventor Andre Stark hires her to run his company’s investor relations, Sophia discovers that the big paycheck and high-status career she’s created for herself may not be worth living in the toxic environment of a boys-club gone bad.

An unforgettable story of four women who, through grit and ingenuity, became stars in the cutthroat, high-stakes, male dominated world of venture capital in Silicon Valley, and helped build some of the foremost companies of our time. In Alpha Girls, award-winning journalist Julian Guthrie takes readers behind the closed doors of venture capital, an industry that transforms economies and shapes how we live. We follow the lives and careers of four women who were largely written out of history - until now. Magdalena Yesil, who arrived in America from Turkey with $43 to her name, would go on to receive her electrical engineering degree from Stanford, found some of the first companies to commercialize internet access, and help Marc Benioff build Salesforce. Mary Jane Elmore went from the corn fields of Indiana to Stanford and on to the storied venture capital firm IVP - where she was one of the first women in the U.S. to make partner - only to be pulled back from the glass ceiling by expectations at home. Theresia Gouw, an overachieving first-generation Asian American from a working-class town, dominated the foosball tables at Brown (she would later reluctantly let Sergey Brin win to help Accel Partners court Google), before she helped land and build companies including Facebook, Trulia, Imperva, and ForeScout. Sonja Hoel, a Southerner who became the first woman investing partner at white-glove Menlo Ventures, invested in McAfee, Hotmail, Acme Packet, and F5 Networks. As her star was still rising at Menlo, a personal crisis would turn her into an activist overnight, inspiring her to found an all-women's investment group and a national nonprofit for girls. These women, juggling work and family, shaped the tech landscape we know today while overcoming unequal pay, actual punches, betrayals, and the sexist attitudes prevalent in Silicon Valley and in male-dominated industries everywhere. Despite the setbacks, they would rise again to rewrite the rules for an industry they love. In Alpha Girls, Guthrie reveals their untold stories.

This book presents a new management model that has evolved in Silicon Valley. The future will favor companies that can migrate to a management model, better suited for the times. The abilities to remain entrepreneurial and innovate constantly will be essential for all companies in an innovation economy. However, most firms still use industrial-age management models that are not suited to attracting and energizing entrepreneurial talent. This book imbibes latest results from a year-long study of Google’s approaches to management, and finds similar principles being applied at companies including, Facebook, LinkedIn, Twitter, Tesla Motors, and Apigee. By distilling on the aspects that work across a variety of innovative firms, the authors present a synthesis that could have profound implications for managers everywhere.

Garden of the World examines how overlapping waves of Chinese, Japanese, and Filipino immigrants fundamentally altered the agricultural economy and landscape of the Santa Clara Valley as well as white residents' ideas about race, gender, and what it meant to be an American family farmer.

This sweeping history explores the growing Latino presence in the United States over the past two hundred years. It also debunks common myths about Silicon Valley, one of the world's most influential but least-understood places. Far more than any label of the moment, the devil of racism has long been Silicon Valley's defining force, and Stephen Pitti argues that ethnic Mexicans--rather than computer programmers--should take center stage in any contemporary discussion of the "new West." Pitti weaves together the experiences of disparate residents--early Spanish-Mexican settlers, Gold Rush miners, farmworkers transplanted from Texas, Chicano movement activists, and late-twentieth-century musicians--to offer a broad reevaluation of the American West. Based on dozens of oral histories as well as unprecedented archival research, The Devil in Silicon Valley shows how San José, Santa Clara, and other northern California locales played a critical role in the ongoing development of Latino politics. This is a transnational history. In addition to considering the past efforts of immigrant and U.S.-born miners, fruit cannery workers, and janitors at high-tech firms--many of whom retained strong ties to Mexico--Pitti describes the work of such well-known Valley residents as César Chavez. He also chronicles the violent opposition ethnic Mexicans have faced in Santa Clara Valley. In the process, he reinterprets not only California history but the Latino political tradition and the story of American labor. This book follows California race relations from the Franciscan missions to the Gold Rush, from the New Almaden mine standoff to the Apple janitorial strike. As the first sustained account of Northern California's Mexican American history, it challenges conventional thinking and tells a fascinating story. Bringing the past to bear on the present, The Devil in Silicon Valley is counter-history at its best.

In this extraordinary book, Kevin Starr–widely acknowledged as the premier historian of California, the scope of whose scholarship the Atlantic Monthly has called “breathtaking”–probes the possible collapse of the California dream in the years 1990—2003. In a series of compelling chapters, Coast of Dreams moves through a variety of topics that show the California of the last decade, when the state was sometimes stumbling, sometimes humbled, but, more often, flourishing with its usual panache. From gang violence in Los Angeles to the spectacular rise–and equally spectacular fall–of Silicon Valley, from the Northridge earthquake to the recall of Governor Gray Davis, Starr ranges over myriad facts, anecdotes, news stories, personal impressions, and analyses to explore a time of unprecedented upheaval in California. Coast of Dreams describes an exceptional diversity of people, cultures, and values; an economy that mirrors the economic state of the nation; a battlefield where industry and the necessities of infrastructure collide with the inherent demands of a unique and stunning natural environment. It explores California politics (including Arnold Schwarzenegger’s election in the 2003 recall), the multifaceted business landscape, and controversial icons such as O. J. Simpson. “Historians of the future,” Starr writes, “will be able to see with more certainty whether or not the period 1990-2003 was not only the end of one California but the beginning of another”; in the meantime, he gives a picture of the place and time in a book at once sweeping and riveting in its details, deeply informed, engagingly personal, and altogether fascinating.