Senior Care 2 0 Your Guide To Marketing Senior Services

This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.

A USA Today BESTSELLER! "Informative. Complete. And practical. This book will guide family caregivers through the surprisingly complex world of senior care." —MEHMET OZ, M.D., New York Times bestselling coauthor of YOU: The Owner's Manual: The Complete All-in-One Care Guide Choosing the best care for your aging parents and other seniors in your life is not only complex, with multiple options available, it's also highly personal and often emotional. This essential resource—written by the founders of Home Instead Senior Care, the world's largest provider of nonmedical care for seniors—guides you through a comprehensive range of things to consider, step by step, so you can make better informed decisions and be confident that the senior in your life is receiving the best care possible. Checklists and diagnostics will help you: Decide if at-home care is the right choice for you and your loved ones Evaluate the pros and cons of retirement communities, adult care centers, nonmedical caregivers, assisted living facilities, nursing homes, and hospice Determine the costs of senior care options and find helpful support networks "This is not just another book about caring for aging parents. It's a great reference you'll use again and again. Stages doesn't shy away from the hard questions. Rather, it shows you how to confront them."—SUZANNE MINTZ, President/CEO, National Family Caregivers Association "Recognizing that there is no one-size-fits-all solution, this salient volume compassionately addresses a full range of hard-to-discuss subjects."--PUBLISHERS WEEKLY All of the authors' profits from the sale of this book will be donated to the Home Instead Senior Care Foundation. Paul and Lori Hogan founded Home Instead Senior Care in 1994. Now with 850 offices in 15 countries, Home Instead is recognized as a global leader and authority on senior care. Visit them at www.stagesofseniorcare.com.

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double — growing faster than the total population in every state. This means one thing: a tremendous opportunity for aspiring and compassionate entrepreneurs. From providing adult daycare or homecare to transportation or concierge needs, this guide covers today’s most requested services within the 65-and-older market. Readers learn, step by step, how to choose the right opportunity for them, legally and financially establish their business, acquire licenses and certifications, set policies and procedures, and much more! Priceless insight, advice, and tips from practicing senior care professionals help aspiring entrepreneurs to discover their specialty from within one of six growing areas of interest — adult daycare, relocation services, homecare, transportation services, concierge, and travel service; design a business to suit customers’ demographics and special needs; set rates; create a support staff who will facilitate success; use effective marketing and advertising to get the word out; build valuable business partnerships that lead to referrals; and plan for future growth. A record number of seniors are seeking help, and this guide is the key to starting a senior care service today!

The average age of our population is increasing and now more than ever we need elderly home cares It can be difficult to look after a family member at home while they are recovering, terminally ill, or in the final stages of life. When you can provide qualified support, the stress can be easily reduced. This is where the senior home care business comes into play. The senior population is growing like never before, and the demand for the home care business is skyrocketing. As seniors age, they need more support, such as running errands, pet care, home management, and plenty of other jobs. You would do well in this enterprise if you have a caring mentality, common sense, and compassion for the seniors. By using this detailed step-by-step guide, you will get the right mindset and plan of action to start this business. You might have already tried something like this but disappointed by the initial failure. This book is going to bring hope back. In this book, various levels of care services are outlined to help you start the business right from the first day. You would explore all the relevant knowledge to start your own senior home care business in this book. The book has covered all the important factors that lead to a successful senior home care business. In this book, you will discover the right strategies, including, but not limited to, the following: 1. Reasons for starting Senior Home Care Business 2. Comprehensive knowledge of the business 3. Characteristics of a successful senior care business 4. How to set up the business 5. Finding the right customers 6. A Better understanding of senior citizens 7. Growing your business and hiring the right employees 8. Possible hurdles and their solutions Everything mentioned before and much more is included in this book. So if you have decided to start this your own senior home transportation business, this book is going to be the best choice out there.

Improve Others' Lives-And Improve Your Own During the next 25 years, the senior population in America is expected to double. This will create a huge demand for senior services-and a tremendous business opportunity. If you excel at helping others, start a senior health-care business, tending to seniors in their homes or in your own facility. If you enjoy varied activities and can easily multitask, consider a transportation or errand service for homebound seniors. Light housekeeping, cooking, shopping, fitness training and other services are also urgently needed. This guide helps you: Choose the business that best uses your skills and fits in with your schedule Grow your business quickly with strategies for excellent customer service that leads to glowing recommendations Perform valuable services for the elderly, and make your business thrive Learn all the business skills you need to succeed, from financing to taxes to advertising and more No matter what kind of senior services business you want to start, this guide will put you on the road to success.

Your Complete Guide to Starting a Profitable Senior Home Care Business. A senior home care business offers you: Flexible hours. Be your own boss. A recession-proof business. Start on a shoestring. In this book, you'll discover: How to get started with just a few hundred dollars. How to price your services. How to get a steady stream of new customers. State-by-state licensing information. The 12 most in-demand services to offer. The 5 essential forms you'll need to succeed.

Provides practical advice on paying for health care services, finding long-term care and paying for long-term care.

Most aging services organizations feel overwhelmed about marketing. Distracted. Confused. Apathetic. FLOURISH! offers the cure. This concise handbook shines a light on how aging services organizations can put a method to their marketing for years to come. FLOURISH! lays out an easy-to-follow method for marketing: 1. Survey the clients, families and team 2. Define a Message and Design Equation 3. Build a Balanced Marketing Formula 4. Deploy the plan for steadfast results It's simple, yet wildly effective. The transformation is measurable. Organizations that apply the FLOURISH! method enjoy validation of their efforts, higher returns on marketing investments, more stability in high occupancies, longer waiting lists, steady growth and increased organizational value. FLOURISH! is filled with concise analysis of why certain marketing tactics work best and when. It covers five marketing strategies and 20 tactics, including: -How to gather target market research -How to build a brand -How to maintain a brand -How to write brand messaging -How to create a marketing plan -How to streamline the logo development process -How to write the right tagline -How to approach brand in signage -How to deploy the right print marketing strategy -How to handle billboard marketing -How to deploy broadcast marketing -How to handle online marketing -How to streamline website development -How to take the guesswork out of social media marketing -How to attract website visitors with search engine optimization (SEO) and search engine marketing (SEM) -How to simplify reputation management -How to deliver internal marketing for maximum organizational impact -How to create a world-class culture -How to hire right in the first place -How to powerfully align sales and marketing efforts Top ten lists offer common pitfalls to avoid and key tips to pursue. FLOURISH! offers marketing backed by real methodology, and is ideal for marketers in life plan communities, independent living communities, assisted living communities, memory support communities, skilled nursing and long-term care communities, home health and home care services, adult day services and hospice organizations. This book can be used as a: -How-to marketing handbook -Do-it-yourself marketing guide -Marketing refresher course -Accountability tool for working with an outside marketing agency -Way to get all marketers aligned on the same goal and outcome -Tool for reaching sales goals -Way to increase occupancy rates Readers get full access to additional marketing insights like these, which are published weekly at http: //www.bloommarketinginc.com/blog/: -Engage Baby Boomers On Social Media With These 5 Tactics -You Received A Negative Review - Now What? -The 2 Best Questions Your Team Can Ask To Improve Occupancy Now -Enticing Current Prospects: The Move-In Guide -5 Things You're Doing Online That Competitors Aren't (But Should Be) Wendy O'Donovan Phillips is CEO of Bloom Marketing, an agency specializing in marketing aging services organizations nationwide. She lectures twice monthly in front of organizations around the world, including the American Dental Association, the Michigan Assisted Living Association and LeadingAge Colorado. She has been honored by the American Marketing Association for excellence in her field. She publishes thought leadership once weekly that is widely read by 5,000 regular fans. She has been published dozens of times in industry trade publications. Wendy has consulted with hundreds of healthcare organizations across the nation. She resides in Denver with her husband and daughter.