Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1865
Release: 2021-05-28
Genre: Computers
ISBN: 179989021X


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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Research Anthology on Business Continuity and Navigating Times of Crisis

Research Anthology on Business Continuity and Navigating Times of Crisis
Author: Information Resources Management Association
Publisher: Business Science Reference
Total Pages: 0
Release: 2022
Genre: Crisis management
ISBN: 9781668445037


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When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the "new normal." In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.

Fuzzy Systems and Data Mining VII

Fuzzy Systems and Data Mining VII
Author: C. Shen
Publisher: IOS Press
Total Pages: 494
Release: 2021-11-04
Genre: Computers
ISBN: 1643682156


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Fuzzy systems and data mining are indispensible aspects of the computer systems and algorithms on which the world has come to depend. This book presents papers from FSDM 2021, the 7th International Conference on Fuzzy Systems and Data Mining. The conference, originally due to take place in Seoul, South Korea, was held online on 26-29 October 2021, due to ongoing restrictions connected with the COVID-19 pandemic. The annual FSDM conference provides a platform for knowledge exchange between international experts, researchers, academics and delegates from industry. This year, the committee received 266 submissions, and this book contains 52 papers, including keynotes and invited presentations, oral and poster contributions. The papers cover four main areas: 1) fuzzy theory, algorithms and systems – including topics like stability; 2) fuzzy applications – which are widely used and cover various types of processing as well as hardware and architecture for big data and time series; 3) the interdisciplinary field of fuzzy logic and data mining; and 4) data mining itself. The topic most frequently addressed this year is fuzzy systems. The book offers an overview of research and developments in fuzzy logic and data mining, and will be of interest to all those working in the field of data science.

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: José Luís Reis
Publisher: Springer Nature
Total Pages: 686
Release:
Genre:
ISBN: 9819903335


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Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing

Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2700
Release: 2021-01-25
Genre: Computers
ISBN: 1799853403


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Distributed systems intertwine with our everyday lives. The benefits and current shortcomings of the underpinning technologies are experienced by a wide range of people and their smart devices. With the rise of large-scale IoT and similar distributed systems, cloud bursting technologies, and partial outsourcing solutions, private entities are encouraged to increase their efficiency and offer unparalleled availability and reliability to their users. The Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing is a vital reference source that provides valuable insight into current and emergent research occurring within the field of distributed computing. It also presents architectures and service frameworks to achieve highly integrated distributed systems and solutions to integration and efficient management challenges faced by current and future distributed systems. Highlighting a range of topics such as data sharing, wireless sensor networks, and scalability, this multi-volume book is ideally designed for system administrators, integrators, designers, developers, researchers, academicians, and students.

Research Anthology on Big Data Analytics, Architectures, and Applications

Research Anthology on Big Data Analytics, Architectures, and Applications
Author: Information Resources Management Association
Publisher: Engineering Science Reference
Total Pages: 0
Release: 2022
Genre: Big data
ISBN: 9781668436622


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Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficiencies that big data bring to all institutions, data is continuously being collected and analyzed. However, data sets may be too complex for traditional data-processing, and therefore, different strategies must evolve to solve the issue. The field of big data works as a valuable tool for many different industries. The Research Anthology on Big Data Analytics, Architectures, and Applications is a complete reference source on big data analytics that offers the latest, innovative architectures and frameworks and explores a variety of applications within various industries. Offering an international perspective, the applications discussed within this anthology feature global representation. Covering topics such as advertising curricula, driven supply chain, and smart cities, this research anthology is ideal for data scientists, data analysts, computer engineers, software engineers, technologists, government officials, managers, CEOs, professors, graduate students, researchers, and academicians.