Marketing Violent Entertainment To Children Main Report

The report presents that the entertainment industries do promote products to children and teenagers that warrant parental caution.

Commercial Alert in Washington, D.C., presents a June 22, 1999 letter to the chairman of the U.S. Federal Trade Commission (FTC) concerning the marketing of violent entertainment to children. The letter emphasizes the importance of the 1999 FTC and U.S. Department of Justice study of advertising and marketing of violent entertainment products to children.

A follow-up to the FCC's 2000 report: Marketing violent entertainment to children : a review of self-regulation and and industry practices ... Focuses on two issues: whether the entertainment media industries continue to advertise violent and explicit movies, music, and games in popular teen media; and, whether the entertainment media are including rating information in their advertising.

On June 1, 1999, Pres. Clinton asked the FTC and the U.S. Dept. of Justice to undertake a study of whether the movie, music recording, and computer and video game industries market and advertise products with violent content to youngsters. He raised 2 specific questions: Do the industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience? And are these ads intended to attract children and teenagers? This report by the FTC shows that for all 3 segments of the entertainment industry, the answers are plainly "yes." Includes report and appendices A-K.

Study finds companies in motion picture, music recording and electronic game industries routinely target children under 17; retailers make "little effort" to restrict access to violent material. Commission calls for additional industry steps to improve existing rating systems.