Marketing Strategies and Consumer Satisfaction
Author | : Dr. Sanket R. Malviya |
Publisher | : Ashok Yakkaldevi |
Total Pages | : 239 |
Release | : 2022-12-03 |
Genre | : Art |
ISBN | : 1387455745 |
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On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.