Marketing And Outreach For The Academic Library

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.

The Library Outreach Cookbook collects 110 recipes full of activities, strategies, plans, and tips designed for librarians of all stripes working within a variety of institutions, budgets, and needs.

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.