Los Angeles Neon

Take a neon-lit journey through the boulevards and back streets of this sprawling California metropolis, past and present. Over 350 dynamic color photographs, vintage postcards, and rare images create an eye-popping panorama of blazing neon lights and vivid signage that evolved along with the city.

Neon isn't native to Los Angeles, but it's difficult to picture the city without it. Every aspect of our lives has been spelled out in neon tubes across the United States, but Los Angeles is the king of that advertising glow. No other landscape could match its sheer quantity of signs in this city that grew up with the automobile. This latest exhibit from Photo Friends and the Los Angeles Public Library Photo Collection celebrates the city's long and bright history with this unique type of illumination. Here is Los Angeles, City of Neon.

Spectacular Illumination: Neon Los Angeles, 1925-1965 is a spectacular collection of vintage photography that showcases the glowing neon heritage of the City of Angels. More than 200 images fill its pages. L.A. has long been recognized as the most vibrant city in America, and part of its radiance comes from streets lined with neon signs during the Golden Age of neon from 1925 to 1965. Photographer and historian Tom Zimmerman shows images that depict, in both color and in black-and-white, what Raymond Chandler, F. Scott Fitzgerald, and countless other writers have tried to put into words. Spectacular Illumination tells a story of a city that has glowed, now glows, and, thanks to institutions such as the Museum of Neon Art, will glow forever. Author Tom Zimmerman is a native of Los Angeles and shares a birthday with the city. His prose has been published in Southern California Quarterly, California History, and Los Angeles Times Magazine. His photography has appeared in many magazines and newspapers, as well as in several books on Los Angeles history and architecture. Tom Zimmerman is often called upon to photograph significant buildings for permanent historic recordation. A catalog of his dramatic photographic series Neon Noir was published by the Museum of Neon Art, where it was first exhibited. His photos have been exhibited across the country and are in several permanent collections including the Library of Congress, California State Library, and the Los Angeles Public Library. Three books of his photographs have been published: A Day in the Season of the Los Angeles Dodgers, Wednesday at the Pier, and Downtown in Detail. He has also written three historical books. Light and Illusion: The Hollywood Portraits of Ray Jones; Paradise Promoted: The Selling of Los Angeles 1870-1930; and El Camino Real: Highway 101 and the Route of the Daylight.

Without neon, Las Vegas might still be a sleepy desert town in Nevada and Times Square merely another busy intersection in New York City. Transformed by the installation of these brightly colored signs, these destinations are now world-famous, representing the vibrant heart of popular culture. But for some, neon lighting represents the worst of commercialism. Energized by the conflicting love and hatred people have for neon, Flickering Light explores its technological and intellectual history, from the discovery of the noble gas in late nineteenth-century London to its fading popularity today. Christoph Ribbat follows writers, artists, and musicians—from cultural critic Theodor Adorno, British rock band the Verve, and artist Tracey Emin to Vladimir Nabokov, Langston Hughes, and American country singers—through the neon cities in Europe, America, and Asia, demonstrating how they turned these blinking lights and letters into metaphors of the modern era. He examines how gifted craftsmen carefully sculpted neon advertisements, introducing elegance to modern metropolises during neon’s heyday between the wars followed by its subsequent popularity in Las Vegas during the 1950s and '60s. Ribbat ends with a melancholy discussion of neon’s decline, describing how these glowing signs and installations came to be seen as dated and characteristic of run-down neighborhoods. From elaborate neon lighting displays to neglected diner signs with unlit letters, Flickering Light tells the engrossing story of how a glowing tube of gas took over the world—and faded almost as quickly as it arrived.

This book is a study of signs in American literature and culture. It is mainly about electric signs, but also deals with non-electric signs and related phenomena, such as movie sets. The 'sign' is considered in both the architectural and semiotic senses of the word. It is argued that the drama and spectacle of the electric sign called attention to the semiotic implications of the 'sign.' In fiction, poetry, and commentary, the electric SIGN became a 'sign' of manifold meanings that this book explores: a sign of the city, a sign of America, a sign of the twentieth century, a sign of modernism, a sign of postmodernism, a sign of noir, a sign of naturalism, a sign of the beats, a sign of signs systems (the Bible to Broadway), a sign of tropes (the Great White way to the neon jungle), a sign of the writers themselves, a sign of the sign itself. If Moby Dick is the great American novel, then it is also the great American novel about signs, as the prologue maintains. The chapters that follow demonstrate that the sign is indeed a 'sign' of American literature. After the electric sign was invented, it influenced Stephen Crane to become a nightlight impressionist and Theodore Dreiser to make the 'fire sign' his metaphor for the city. An actual Broadway sign might have inspired F. Scott Fitzgerald's The Great Gatsby. In Manhattan Transfer and U.S.A., John Dos Passos portrayed America as just a spectacular sign. William Faulkner's electric signs are full of sound and fury signifying modernity. The Last Tycoon was a sign of Fitzgerald's decline. The signs of noir can be traced to Poe's 'The Man of the Crowd.' Absence flickers in the neons of Raymond Chandler's Los Angeles. The death of God haunts the neon wilderness of Nelson Algren. Hitler's 'empire' was an non-intentional parody of Nathanael West's California. The beats reinvented Times Square in their own image. Jack Kerouac's search for the center of Saturday night was a quest for transcendence. This book will interest readers who want to learn more about the city, the history of advertising, electric lighting, nightlife, architecture, and semiotics. In contrast to other cultural studies, however, Signs of the Signs is primarily a work of literary criticism. Lovers of literary light will appreciate this book the most.

A meditation on southwestern terrains, intergenerational queer dynamics, and surveilled brown artists that crosses physical and conceptual borders. Part butch memoir, part ekphrastic travel diary, part queer family tree, Raquel Gutiérrez’s debut essay collection, Brown Neon, gleans insight from the sediment of land and relationships. For Gutiérrez, terrain is essential to understanding that no story, no matter how personal, is separate from the space where it unfolds. Whether contemplating the value of adobe as both vernacular architecture and commodified art object, highlighting the feminist wounding and transphobic apparitions haunting the multigenerational lesbian social fabric, or recalling a failed romance, Gutiérrez traverses complex questions of gender, class, identity, and citizenship with curiosity and nuance.

There is no neon to match Nevada’s. The combination of Wild West mythology and the remaining untamed pitch-black nighttime landscape, replete with real cowboys and real gambling, makes the Silver State a unique and appropriate canvas for neon art. Modern Nevada began with a nonstop desire for riches. It continues for many as a state of dreams often vividly expressed through exploding neon. Neon Nevada brings all this alive. Cameras in hand, authors Sheila Swan and Peter Laufer embarked on their first Nevada neon trek in the 1970s. They followed this up with a second nocturnal treasure hunt in the early 1990s—and a third in 2010, in the course of which they discovered that neon is fading fast; most notably on the Las Vegas Strip. Most of all, though, they realized that their passion for the art and craft of neon had not waned. A compelling blend of full-color photographs and absorbing prose, Neon Nevada takes us on a literal and figurative journey not only down the Las Vegas strip but also down quiet two-lane roads punctuated occasionally with neon signs, those glittering beacons of civilization against the desert night sky. The authors talk with sign owners, with those who created and maintained the neon, and those who collect it.

Take to the road to discover the history and artistry of North America’s disappearing neon signs. Neon Road Trip chronicles the history of the commercial neon sign with a curated collection of photographs capturing the most colorful and iconic neon still surviving today. The vivid photographs are arranged according to the signs' imagery, with sections such as Spirit of the West, On the Road, Now That’s Entertainment, and Ladies, Diving Girls & Mermaids. Sixteen of the most iconic landmark signs include brief histories on how that unique sign came to be. A resource section includes a photography index by location and a Neon Museums Visitor’s Guide. John Barnes studied art, graphic design, sculpture and photography, earning a BFA degree in documentary photography from the University of Delaware 1984. He worked as a commercial advertising photographer for over fifteen years both on the east coast and in San Francisco, and has been a fine art photographer for the last 30 years. He recently spent the last two years traveling around the United States and Canada photographing iconic neon signs. John resides in Seattle but spends most of his time traveling taking photographs.

Neon Primer: A Handbook on Light Construction is a 200-page, coil-bound educational text illuminating the hidden nature of light via the craft of neon bending. Based on a decade of experience as a neon artist and instructor, Neon Primer assesses the psycho-historical impact of advertising on neon and provides a premise for quantifying "the glow" by way of its material components. Saturated with golden footnotes sourced from exhibition catalogs, pivotal light art works, films, etymology, and classic cultural influences such as Schoolhouse Rock!, this handbook has a high 90s aesthetic, chunky black and fluorescent exploded-view graphics, tear-out bending patterns, posters, and material guides that bring the text into the 3D space of the studio.