Impact Images

Packed with hundreds of full-color graphics, Images with Impact: Design and Use of Winning Trial Visuals is a "must-have" for trial lawyers to help turn trial themes into visual images that juries are more likely to understand, believe, and remember. The book analyzes key visual communication tools such as maps, timelines, graphs and photos, addressing what works and why, and teaches graphic design basics to help presenters improve their own visuals. It also offers strategic tips for high and low-tech presentations, provides advice on spotting misleading visuals, and surveys federal and state law on demonstrative evidence across the country.

No Marketing Blurb

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.

Learn to “see” more compelling images with this on-the-go field guide from Bryan Peterson! What makes an image amazing? Believe it or not, it is not about the content. What makes a photo compelling is the arrangement of that content—in other words, its composition. The right composition gives your images impact and emotion; the wrong one leaves them flat. In this handy, take-anywhere guide, renowned photographer, instructor, and bestselling author Bryan Peterson frees amateur photographers from the prejudices of what is “beautiful” or “ugly” so that they can instead focus on color, line, light, and pattern. Get the tools you need to show your distinct voice and point of view in every image you shoot. With this guide in your camera bag, you’ll be equipped not only to “see” beautiful images but to successfully shoot them each and every time. Also available as an ebook

The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Proceedings of the Fourth International Conference on Large Meteorite Impacts and Planetary Evolution held at the Vredefort Dome, South Africa, in Aug. 2008.

Epic in scope, yet filled with detail, this illustrated guide takes readers through the whole of our human past. Spanning the dawn of human civilization through the present, it provides a tour of every site of key archaeological importance. From the prehistoric cave paintings of Lascaux to Tutankhamun's tomb, from the buried city of Pompeii to China's Terracotta Army, all of the world's most iconic sites and discoveries are here. So too are the lesser-known yet equally important finds, such as the recent discoveries of our oldest known human ancestors and of the world's oldest-known temple, Göbekli Tepe in Turkey. A masterful combination of succinct analysis and driving narrative, this book also addresses the questions that inevitably arise as we gradually learn more about the history of our species. Written by an international team of archaeological experts and richly illustrated throughout, Archaeology: The Essential Guide to Our Human Past offers an unparalleled insight into the origins of humankind.