How to Manage Industrial Advertising
Author | : Franklin W. Bartle |
Publisher | : |
Total Pages | : 168 |
Release | : 1955 |
Genre | : Advertising |
ISBN | : |
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Author | : Franklin W. Bartle |
Publisher | : |
Total Pages | : 168 |
Release | : 1955 |
Genre | : Advertising |
ISBN | : |
Author | : Philippe Malaval |
Publisher | : Springer Science & Business Media |
Total Pages | : 410 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 1461517370 |
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author | : Emil Hofsoos |
Publisher | : |
Total Pages | : 122 |
Release | : 1970 |
Genre | : Business & Economics |
ISBN | : 9780872013865 |
Author | : M. Govindarajan |
Publisher | : Vikas Publishing House |
Total Pages | : 281 |
Release | : 2009-11-01 |
Genre | : Industrial marketing |
ISBN | : 8125913718 |
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author | : Michael D. Hutt |
Publisher | : Chicago ; Montréal : The Dryden Press |
Total Pages | : 506 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : |
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author | : Robert R. Reeder |
Publisher | : Prentice Hall |
Total Pages | : 680 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : Peter W Turnbull |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2013-05-07 |
Genre | : Business & Economics |
ISBN | : 1135124272 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author | : Nicholas Stacey |
Publisher | : Routledge |
Total Pages | : 440 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317649028 |
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author | : |
Publisher | : |
Total Pages | : 504 |
Release | : 1994 |
Genre | : |
ISBN | : |
Author | : Robert W. Haas |
Publisher | : |
Total Pages | : 328 |
Release | : 1976 |
Genre | : Business & Economics |
ISBN | : |