Historical Research in Marketing Management
Author | : Mark Tadajewski |
Publisher | : |
Total Pages | : 218 |
Release | : 2016 |
Genre | : Marketing |
ISBN | : 9781315723204 |
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Author | : Mark Tadajewski |
Publisher | : |
Total Pages | : 218 |
Release | : 2016 |
Genre | : Marketing |
ISBN | : 9781315723204 |
Author | : Mark Tadajewski |
Publisher | : Key Issues in Marketing Management |
Total Pages | : 218 |
Release | : 2018-09-18 |
Genre | : Marketing |
ISBN | : 9780367002152 |
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Author | : Russell S Winer |
Publisher | : World Scientific |
Total Pages | : 529 |
Release | : 2014-06-27 |
Genre | : Business & Economics |
ISBN | : 9814596493 |
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Advertising |
ISBN | : |
Author | : Robert Bartels |
Publisher | : Publishing Horizons, Incorporated |
Total Pages | : 406 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : J. F. Wilson |
Publisher | : State of the Art in Business Research |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Business |
ISBN | : 9781032246628 |
The evolution of business history offers some radical ways forward for a discipline which is rich in potential. This shortform book offers an expert overview of how the field has relevance for contemporary business studies as well as the social sciences more broadly, as well as practitioners interested in historical perspectives. This book not only provides a comprehensive review of how the discipline of business history has evolved over the last century, but it also lays out an agenda for the next decade. Focusing specifically on the 'three pillars' of research, teaching and practical impact, the authors have outlined how while the first has flourished across many continents, the latter two are struggling to overcome significant challenges associated with how the discipline is perceived, especially in the social sciences. A solution is proposed that would involve academics working more closely with practitioners, thereby increasing the discipline's credibility across key stakeholders. The work here presented provides a concise and easily digestible overview of the topic which will be of interest to scholars, researchers and advanced students focusing on the evolution of business history and its impact on the way the world conducts business today.
Author | : Terence R. Nevett |
Publisher | : |
Total Pages | : 332 |
Release | : 1987 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 394 |
Release | : 1991 |
Genre | : Marketing |
ISBN | : |
Author | : Terence R. Nevett |
Publisher | : |
Total Pages | : 454 |
Release | : 1989 |
Genre | : Marketing |
ISBN | : |
Author | : Kazuo Usui |
Publisher | : Routledge |
Total Pages | : 183 |
Release | : 2017-11-28 |
Genre | : History |
ISBN | : 1351147145 |
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.