Guerrilla Marketing for the Home-based Business
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 196 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780395742839 |
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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.