Fundamentals Of Media Effects

Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Learn concepts central to visual special effects using the free Black Magic Design Fusion 8.0 software package. This book also provides foundational background information regarding concepts central to digital image compositing, digital video editing, digital illustration, digital painting, 3D, and digital audio in the first six chapters on new media theory, concepts and terminology. This book builds on the foundational concepts of digital image compositing, digital audio, digital video, digital illustration and digital painting. VFX Fundamentals introduces more advanced VFX concepts and pipelines as the chapters progress, covering topics such as flow node compositing, timeline animation, animated polyline masking, bluescreen and greenscreen matte pulling (generation), using Primatte and Fusion 8 Ultra Keyer, motion tracking, 3D rendering and compositing, auxiliary channels, and particle systems and particle physics dynamics, among other topics. “br>What You'll Learn See the new media components (raster, vector, audio, video, rendering) needed for VFX Discover the concepts behind the VFX content production workflow Install and utilize Black Magic Design Fusion 8 and its Visual Programming Language Master the concepts behind resolution, aspect ratio, bit-rate, color depth, layers, alpha, and masking Work with 2D VFX concepts such as animated masking, matte pulling (Primatte V) and motion tracking Harness 3D VFX concepts such as 3D geometry, materials, lighting, animation and auxiliary channels Use advanced VFX concepts such as particle systems animation using real-world physics (forces) Who This Book Is Fordiv SFX artists, VFX artists, video editors, website developers, filmmakers, 2D and 3D animators, digital signage producers, e-learning content creators, game developers, multimedia producers.

This book is a brief primer covering concepts central to digital imagery, digital audio and digital illustration using open source software packages such as GIMP, Audacity and Inkscape. These are used for this book because they are free for commercial use. The book builds on the foundational concepts of raster, vector and waves (audio), and gets more advanced as chapters progress, covering what new media assets are best for use with Android Studio as well as key factors regarding the data footprint optimization work process and why it is important. What You Will Learn• What are the primary genres of new media content production• What new media assets Android Studio supports• What are the concepts behind new media content production• How to Install and use GIMP, Inkscape, and Audacity software• How to integrate that software with Android Studio, fast becoming the most popular IDE for Android apps design and development Audience Primary audience includes Android developers, especially game designers/developers and others who need access to multimedia elements. Secondary: multimedia producers, RIA developers, game designers, UI designers, and teachers.

The Fundamentals of Animation by Paul Wells offers an illustrated and visually stimulating introduction to the key elements of animation. It discusses the key principles and processes involved in animation, exploring the entirety of the creative process from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is presented in an engaging visual style, accompanied by examples and analysis of contemporary student and commercial animation. The book also discusses the links between animation and the styles and narratives of other areas of popular culture, aligning theory and ideas to practical advice. It includes a section for aspiring animators examining career paths, portfolios and the structure of the creative industries.

In African Americans and Mass Media, Richard T. Craig explores the relationship among the lack of media ownership diversity, in addition to the political, and economical, influences, and policy developments influencing media ownership. Craig also addresses the concern of growing media monopolies and the decline in minority media ownership since the passing of the Telecommunications Act of 1996, Focusing the policy argument on this act and the deregulation of media ownership, this book explores, the jeopardy jeopardizing of diminishedas well as the influence on content. Observing Black Entertainment Television (BET) in the last five years of African American ownership and the first five years of conglomerate ownership—paralleling the first decade after the Telecommunications Act was passed—the book includes information about the changes made to information programming on the network. Craig asserts that despite the overwhelming presence of African Americans holding executive positions with the network, Viacom, BET’s current owner, influences the network’s programming and relegates the cultural identity of the network to profit interests. BET is observed as a case study reflective of the importance ethnic media and perspectives reflective of cultural ethnic identities, targeting ethnic audiences. African Americans and Mass Media chronicles the significance of ethnic media, drawing particular attention to African American media in the United States, and advocates for increased communication policy development bolstering minority ownership.

Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.