Full Upright And Locked Position

Former FAA chief counsel and senior aviation policy official Gerchick unravels the unseen forces and little-known facts that have reshaped our air travel experience since September 11, 2001. With wry humor and unique insight, he exposes the new normal of air travel: from the packed planes and myriad hassles of everyday flying to the alchemy of air fares.

"Sit back, relax, and enjoy the flight," our pilots still intone. But who are they kidding? Former FAA chief counsel and senior aviation policy official Mark Gerchick unravels the unseen forces and little-known facts that have reshaped our air travel experience since September 11, 2001. With wry humor and unique insight, Gerchick takes us past the jargon, technicalities, and all-is-well platitudes to expose the new normal of air travel: from the packed planes and myriad hassles of everyday flying to the alchemy of air fares, the airlines’ endless nickel-and-diming, and the elusive hope of escape from steerage. We find out what pilots do in the cockpit, what’s really worth worrying about when it comes to airline safety, and why we get sick on planes. Meanwhile, Gerchick ponders the jarring disconnect between our quaint expectations of "service with a smile" and the grim reality of cramped seats, no-free-lunch, and "watch-yer-knees." With sympathy for both fliers and airlines, Gerchick shows how the new "business-all-business" airline industry has finally learned to make money, even in the face of crushing fuel costs, and get millions of travelers where they’re going every day safely and quickly. From his singular vantage point as former aviation regulator and policymaker, Gerchick gives us a straightforward insider’s view of how hard it is for government to improve the traveler’s lot by explaining the vagaries of consumer protection rules as well as the political realities and the economic forces at work. While Gerchick offers reasons to hope for a better future in air travel, he presents an unvarnished look at what we can expect—good and bad—when we take to the skies. Some of it will reassure you, some will make you cringe, but all will open your eyes to what it means to fly today.

"Sit back, relax, and enjoy the flight," our pilots still intone. But who are they kidding? Former FAA chief counsel and senior aviation policy official Mark Gerchick unravels the unseen forces and little-known facts that have reshaped our air travel experience since September 11, 2001. With wry humor and unique insight, Gerchick takes us past the jargon, technicalities, and all-is-well platitudes to expose the new normal of air travel: from the packed planes and myriad hassles of everyday flying to the alchemy of air fares, the airlines’ endless nickel-and-diming, and the elusive hope of escape from steerage. We find out what pilots do in the cockpit, what’s really worth worrying about when it comes to airline safety, and why we get sick on planes. Meanwhile, Gerchick ponders the jarring disconnect between our quaint expectations of "service with a smile" and the grim reality of cramped seats, no-free-lunch, and "watch-yer-knees." With sympathy for both fliers and airlines, Gerchick shows how the new "business-all-business" airline industry has finally learned to make money, even in the face of crushing fuel costs, and get millions of travelers where they’re going every day safely and quickly. From his singular vantage point as former aviation regulator and policymaker, Gerchick gives us a straightforward insider’s view of how hard it is for government to improve the traveler’s lot by explaining the vagaries of consumer protection rules as well as the political realities and the economic forces at work. While Gerchick offers reasons to hope for a better future in air travel, he presents an unvarnished look at what we can expect—good and bad—when we take to the skies. Some of it will reassure you, some will make you cringe, but all will open your eyes to what it means to fly today.

While admittedly somewhat limited (about the width and height of an aircraft windscreen) and woefully short of the "big picture", the pilot's perspective offers some unique insights into the vagaries of life. Those insights are presented in This Is Your Captain Speaking as a series of tales that, while amusing and lighthearted, give reason to pause and think. Put your seatbacks into the full-upright and locked position, stow and lock your tray tables, and sit back and enjoy the ride.

A Fast Food Nation for the airline industry, Attention All Passengers is a shocking and important exposé revealing the real state of the “friendly skies” in which we fly. Award-winning Consumer Reports travel journalist William McGee, a former editor of the Consumer Reports Travel Letter, spent nearly seven years in airline flight operations management, and what he learned was less than uplifting. From TSA power grabs and an endemic lack of oversight to legislative battles and lobbying boondoggles to antiquated flight patterns and outsourced maintenance workers, the airlines and the Government are in cahoots, conspiring to turn a profit any way they can, no matter who has to pay the price. A provocative and hard-hitting call to action, Attention All Passengers will explode all our previous misconceptions about the airline industry.

In often raw emotional terms, No Price Too Great tells the story of a Chinese businesswoman and an American lawyer who met and fell in love while they lived in separate worlds. The book illustrates the difficulties, hopes, dreams, fears, and the sometimes crushing and overpowering emotions experienced when trying to bring three people from two totally different cultures into one family. Author Lee Solomon deals openly and candidly with differences in age, race, and culture between two lovers both before and after they became husband and wife impacted their lives. It also shows the prejudice that exists in surprising places and in surprising ways, even within the same race. Ultimately the book tells the story of a love that would not be denied: the story of an American man, a Chinese woman, and a Chinese girl whose bond became so strong that nothing could keep them from becoming a family. Within this beautiful love story is the compelling and touching story about a teenage Chinese girl who had never known a father. It tells how she came to love and accept a round eyed man who lived on another continent as her own father, and how he in turn came to love her as his own daughter. It also tells how in the end it was their devotion to each other and to the woman they both loved that helped overcome the most difficult obstacle they faced before they could finally fulfill their lifelong dream of having a warm and loving family.

Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.

"Transcendent." —The New York Times Book Review "Flawless. . . another masterpiece from an author who seems incapable of writing anything that's less than brilliant." —NPR From the award-winning author of Boy, Snow, Bird and Peaces comes an enchanting collection of intertwined stories. Playful, ambitious, and exquisitely imagined, What Is Not Yours Is Not Yours is cleverly built around the idea of keys, literal and metaphorical. The key to a house, the key to a heart, the key to a secret—Oyeyemi’s keys not only unlock elements of her characters’ lives, they promise further labyrinths on the other side. In “Books and Roses” one special key opens a library, a garden, and clues to at least two lovers’ fates. In “Is Your Blood as Red as This?” an unlikely key opens the heart of a student at a puppeteering school. “‘Sorry’ Doesn’t Sweeten Her Tea” involves a “house of locks,” where doors can be closed only with a key—with surprising, unobservable developments. And in “If a Book Is Locked There’s Probably a Good Reason for That Don't You Think,” a key keeps a mystical diary locked (for good reason). Oyeyemi’s tales span multiple times and landscapes as they tease boundaries between coexisting realities. Is a key a gate, a gift, or an invitation? What Is Not Yours Is Not Yours captivates as it explores the many possible answers.

A New York Times bestseller For millions of people, travel by air is a confounding, uncomfortable, and even fearful experience. Patrick Smith, airline pilot and author of the popular website www.askthepilot.com, separates fact from fallacy and tells you everything you need to know: • How planes fly, and a revealing look at the men and women who fly them • Straight talk on turbulence, pilot training, and safety. • The real story on delays, congestion, and the dysfunction of the modern airport • The myths and misconceptions of cabin air and cockpit automation • Terrorism in perspective, and a provocative look at security • Airfares, seating woes, and the pitfalls of airline customer service • The colors and cultures of the airlines we love to hate COCKPIT CONFIDENTIAL covers not only the nuts and bolts of flying, but the grand theater of air travel, from airport architecture to inflight service to the excitement of travel abroad. It's a thoughtful, funny, at times deeply personal look into the strange and misunderstood world of commercial flying. "Patrick Smith is extraordinarily knowledgeable about modern aviation...the ideal seatmate, a companion, writer and explorer." —Boston Globe "Anyone remotely afraid of flying should read this book, as should anyone who appreciates good writing and great information." —The New York Times, on ASK THE PILOT.