Digital Exhaust

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data - including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively - and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed - and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data - and what to do about it, too.

A resource for social scientists on how Twitter data can be used to study individual behavior and social interaction.

This is the Digital Practitioner Foundation Study Guide for the DPBoK Part 1 Examination. It gives an overview of every learning objective included in the Digital Practitioner Foundation syllabus, and provides in-depth coverage on preparing and taking the DPBoK Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: • Senior digital business professionals who need an increased awareness of digital practices • Mid-career IT professionals who need to stay relevant and validate their digital Subject Matter Expert (SME) status in specific domain areas • Entry-level computing and digital business professionals • College-level students and computing and digital business majors It covers the following topics: • An introduction to DPBoK Foundation certification, including the DPBoK Part 1 Examination • Key terminology, key concepts, and the structure of the Body of Knowledge • Basic concepts employed by the Digital Practitioner • The capabilities of digital infrastructure and initial concerns for its effective, efficient, and secure operation • The objectives and activities of application development • Why product management is formalized as a company or team grows, and the differences between product and project management • The key concerns and practices of work management as a team increases in size • The basic concepts and practices of operations management in a digital/IT context • How to coordinate as the organization grows into multiple teams and multiple products • IT investment and portfolio management • Organizational structure, human resources, and cultural factors • Governance, risk, security, and compliance • Information and data management on a large scale • Practices and methods for managing complexity using Enterprise Architecture

The Volume Regulating Neuroethics: Transnational Legal challenges will focus on the new and fascinating ethical and legal challenges posed by neurotechnology and its global regulation. The Volume will address topics ranging from the foundations of neuroethics, free will and human liberty to their impact in criminal and civil liability, the legal regulation of biotechnological developments and its challenges for health, privacy and other fundamental human rights. Novel and original research on the emerging field of the legal regulation of neuroscience Interdisciplinary approach, chapters by global scholars from several disciplines, including law, philosophy, and medicine Develops a global approach, useful in jurisdictions along the globe

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

The weight of constant digital connection is the default condition of working life, home life, and everyday personal life – driving us to engage more with platforms than with people, a new state of constant disconnection that we cannot escape. Overflowing email inboxes, deluges of mobile phone notifications and torrents of social media posts—the flow of communication in its abundance is today's individualized interface for interpersonal and professional practices. Communication technologies and their use are both the needle and the thread of the wider social tapestry of everyday contemporary life. This ever-changing communication environment is where the neoliberal economic policies of the West and the commercial imperatives of the platform and data-mining industries meet. It is where the contradictions they produce can be felt day-to-day by citizens-turned-users. How does it feel to live at the pressure points of intersecting economic realities and why does it matter? Drawing on extensive sociological research, Burchell examines how individuals try to manage connection as participation in everyday life and how, on a larger scale, the ever-expanding knowledge, communication, and data-driven economies depend on the very pressures that result from our disparate communication needs. With so much time spent managing the pressures of our communication environment, we often overlook the way media technologies produce systemic tensions that are reshaping how we interact with each other and what we understand to be social connection today.

In this book, the authors explore the positive potential of big data, showing the ways in which the analysis of big data ("reality mining") can be used to improve human systems as varied as political polling and disease tracking, while considering user privacy. They describe reality mining at five different levels: the individual, the neighborhood and organization, the city, the nation, and the world. For each level, they offer a nontechnical explanation of data collection methods and describe applications and systems that have been or could be built. These include a mobile app that helps smokers quit smoking; a workplace "knowledge system"; the use of GPS, Wi-Fi, and mobile phone data to manage and predict traffic flows; and the analysis of social media to track the spread of disease. The authors argue that big data, used respectfully and responsibly, can help people live better, healthier, and happier lives. --

Automotive Engine Performance, published as part of the CDX Master Automotive Technician Series, provides technicians in training with a detailed overview of modern engine technologies and diagnostic strategies. Taking a "strategy-based diagnostic" approach, it helps students master the skills needed to diagnose and resolve customer concerns correctly on the first attempt. Students will gain an understanding of current diagnostic tools and advanced performance systems as they prepare to service the engines of tomorrow.

Transhumanism, Artificial Intelligence, the Cloud, Robotics, Electromagnetic Fields, Intelligence Communities, Rail Transportation, Open-Source Intelligence (OSINT)—all this and more is discussed in Cyber Crime Investigator’s Field Guide, Third Edition. Many excellent hardware and software products exist to protect our data communications systems, but security threats dictate that they must be all the more enhanced to protect our electronic environment. Many laws, rules, and regulations have been implemented over the past few decades that have provided our law enforcement community and legal system with the teeth needed to take a bite out of cybercrime. But there is still a major need for individuals and professionals who know how to investigate computer network security incidents and can bring them to a proper resolution. Organizations demand experts with both investigative talents and a technical knowledge of how cyberspace really works. The third edition provides the investigative framework that needs to be followed, along with information about how cyberspace works and the tools that reveal the who, where, what, when, why, and how in the investigation of cybercrime. Features New focus area on rail transportation, OSINT, medical devices, and transhumanism / robotics Evidence collection and analysis tools Covers what to do from the time you receive "the call," arrival on site, chain of custody, and more This book offers a valuable Q&A by subject area, an extensive overview of recommended reference materials, and a detailed case study. Appendices highlight attack signatures, Linux commands, Cisco firewall commands, port numbers, and more.