Designing For Screen

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

Written from the perspectives of both a user interface designer and a software engineer, this book demonstrates rather than just describes how to build technology that cooperates with people. It begins with a set of interaction design principles that apply to a broad range of technology, illustrating with examples from the Web, desktop software, cell phones, PDAs, cameras, voice menus, interactive TV, and more. It goes on to show how these principles are applied in practice during the development process -- when the ideal design can conflict with other engineering goals. The authors demonstrate how their team built a full-featured instant messenger application for the wireless Palm and PC. Through this realistic example, they describe the many subtle tradeoffs that arise between design and engineering goals. Through simulated conversations, they show how they came to understand each other's goals and constraints and found solutions that addressed both of their needs -- and ultimately the needs of users who just want their technology to work.

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in this category differ in size and type of their display, in the nature of their physical interaction and in their performance. This book equips the student or practitioner with the appropriate tools with which to develop functional concepts and realise good designs for small screens. In order to tackle and visualise complex design issues, each of the ten chapters in this book is structured in three segments. The first section is dedicated to theoretical reflection, and an overview of the fundamental design options that relate to the specific issue in question. The second section offers examples of good working practice and application of the theory described, and the final section offers useful background information, such as an explanation of the technical terms that will help you to make informed design decisions. Selling points- shows professional designers and students how to develop functional concepts and good design for the small screen, and pertinent subject given advancing technology in mobile phones, palm- top computers and other small-screen devices. Readership - both professional designers and students alike. Authors Professor Carola Zwick; studied at the University of Arts Berlin where she gained an MA in Industrial Design. In 1993, she joined the teaching body at the University of Arts Berlin as an Assistant Professor and, together with Burkhard Schmitz, she initiated the media group ID 5 within the design course. Carola Zwick has been teaching interface design at the University of Applied Sciences Magdeburg-Stendal since 1998. Professor Burkhard Schmitz; studied at the University of Arts in Berlin where he too gained an MA in Industrial Design. In 1989 he became Professor for Media Design at the University of Applied Sciences Schwabisch-Gmund. In 1993 he returned once more to the University of Arts Berlin, where he has taught Interactive Systems since. Dipl. Designer Kerstin Kuhl studied at the University of Applied Sciences Dessau where she gained a diploma in Graphic Design.

This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.

From the role of every person on the design team to the importance of color to where to research ideas, a comprehensive guide to the visual aspect of storytelling Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo, or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. It explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; looks at how to research ideas, and suggests ways to illustrate them; explores the importance of images, color, texture, and space to captivate an audience; shows how to prepare drawings and models using various media; refers to film and television productions; and shows how design decisions contribute to the story.

Learn to build end-to-end AI apps from scratch for Android and iOS using TensorFlow Lite, CoreML, and PyTorch Key FeaturesBuild practical, real-world AI projects on Android and iOSImplement tasks such as recognizing handwritten digits, sentiment analysis, and moreExplore the core functions of machine learning, deep learning, and mobile visionBook Description We’re witnessing a revolution in Artificial Intelligence, thanks to breakthroughs in deep learning. Mobile Artificial Intelligence Projects empowers you to take part in this revolution by applying Artificial Intelligence (AI) techniques to design applications for natural language processing (NLP), robotics, and computer vision. This book teaches you to harness the power of AI in mobile applications along with learning the core functions of NLP, neural networks, deep learning, and mobile vision. It features a range of projects, covering tasks such as real-estate price prediction, recognizing hand-written digits, predicting car damage, and sentiment analysis. You will learn to utilize NLP and machine learning algorithms to make applications more predictive, proactive, and capable of making autonomous decisions with less human input. In the concluding chapters, you will work with popular libraries, such as TensorFlow Lite, CoreML, and PyTorch across Android and iOS platforms. By the end of this book, you will have developed exciting and more intuitive mobile applications that deliver a customized and more personalized experience to users. What you will learnExplore the concepts and fundamentals of AI, deep learning, and neural networksImplement use cases for machine vision and natural language processingBuild an ML model to predict car damage using TensorFlowDeploy TensorFlow on mobile to convert speech to textImplement GAN to recognize hand-written digitsDevelop end-to-end mobile applications that use AI principlesWork with popular libraries, such as TensorFlow Lite, CoreML, and PyTorchWho this book is for Mobile Artificial Intelligence Projects is for machine learning professionals, deep learning engineers, AI engineers, and software engineers who want to integrate AI technology into mobile-based platforms and applications. Sound knowledge of machine learning and experience with any programming language is all you need to get started with this book.

Touch introduces physicality to designs that were once strictly virtual, and puts forth a new test: How does this design feel in the hand? Josh Clark guides you through the touchscreen frontier. Learn about ergonomic demands (and rules of thumb), layout and sizing for all gadgets, an emerging gestural toolkit, and tactics to speed up interactions and keep gestures discoverable. Get the know-how to design for interfaces that let you touch-stretch, crumple, drag, flick-information itself. It's in your hands.

Want to learn how to create great user experiences on today's Web? In this book, UI experts Bill Scott and Theresa Neil present more than 75 design patterns for building web interfaces that provide rich interaction. Distilled from the authors' years of experience at Sabre, Yahoo!, and Netflix, these best practices are grouped into six key principles to help you take advantage of the web technologies available today. With an entire section devoted to each design principle, Designing Web Interfaces helps you: Make It Direct-Edit content in context with design patterns for In Page Editing, Drag & Drop, and Direct Selection Keep It Lightweight-Reduce the effort required to interact with a site by using In Context Tools to leave a "light footprint" Stay on the Page-Keep visitors on a page with overlays, inlays, dynamic content, and in-page flow patterns Provide an Invitation-Help visitors discover site features with invitations that cue them to the next level of interaction Use Transitions-Learn when, why, and how to use animations, cinematic effects, and other transitions React Immediately-Provide a rich experience by using lively responses such as Live Search, Live Suggest, Live Previews, and more Designing Web Interfaces illustrates many patterns with examples from working websites. If you need to build or renovate a website to be truly interactive, this book gives you the principles for success.

How digital technology is profoundly renewing our sense of what is real and how we perceive. Digital technologies are not just tools; they are structures of perception. They determine the way in which the world appears to us. For nearly half a century, technology has provided us with perceptions coming from an unknown world. The digital beings that emerge from our screens and our interfaces disrupt the notion of what we experience as real, thereby leading us to relearn how to perceive. In Being and the Screen, Stéphane Vial provides a philosophical analysis of technology in general, and of digital technologies in particular, that relies on the observation of experience (phenomenology) and the history of technology (epistemology). He explains that technology is no longer separate from ourselves—if it ever was. Rather, we are as much a part of the machine as the machine is part of us. Vial argues that the so-called difference between the real and the virtual does not exist and never has. We are living in a hybrid environment—which is both digital and nondigital, online and offline. With this book, Vial endows philosophical meaning to what we experience daily in our digital age. In A Short Treatise on Design, Vial offers a concise introduction to the discipline of design—not a history book, but a book built of philosophical problems, developing a theory of the effect of design. This book is published with the support of the University of Nîmes, France.

Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design