Design For Screen

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

The book addresse subjects important for user eperience as colour schemes, frames & tables, icon application, and text & typography.

Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.

Production Design: Architects of the Screen explores the role of the production designer through a historical overview that maps out landmark film and television designs. From the familiar environs of television soap operas to the elaborate and disorientating Velvet Goldmine. Jane Barnwell considers how themes. motifs and colours offer clues to unravel plot. character and underlying concepts. In addressing the importance of physical space in film and TV, the book investigates questions of authenticity in detail. props. colours and materials. The design codes of period drama. more playful representations of the past and distinctive contemporary looks are discussed through the use of key examples ranging from musicals of the 1930s to cult films of the 1990s. The book also includes interviews with leading production designers and studies of Trainspotting, The English Patient and Caravaggio.

The Screen Design Manual provides designers of interactive media with a practical working guide for preparing and presenting information that is suitable for both their target groups and the media they are using. It highlights background information and relationships, clarifying them with examples, and encourages the further development of the language of digital media. In addition to the basics of perception and learning psychology, ergonomics, communication theory, imagery research, and aesthetics, the book also considers design navigation and orientation elements. Guidelines and checklists, along with the comprehensive design of the book, support the transfer of information into practice. Frank Thissen teaches multimedia didactics and information design at the University of Applied Sciences in Stuttgart. For over 10 years he has been developing computer based training. He has worked for international companies such as Siemens AG and SAP AG. His research project explores the role of emotion in e-learning > www.frank-thissen.de Key Topics: - Interactive media - Text for the screen - Effective use of pictures - Video, animation, and sound - Screen layout - Orientation and navigation - Interaction - Emotions and metamessages - Intercultural communication

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in this category differ in size and type of their display, in the nature of their physical interaction and in their performance. This book equips the student or practitioner with the appropriate tools with which to develop functional concepts and realise good designs for small screens. In order to tackle and visualise complex design issues, each of the ten chapters in this book is structured in three segments. The first section is dedicated to theoretical reflection, and an overview of the fundamental design options that relate to the specific issue in question. The second section offers examples of good working practice and application of the theory described, and the final section offers useful background information, such as an explanation of the technical terms that will help you to make informed design decisions. Selling points- shows professional designers and students how to develop functional concepts and good design for the small screen, and pertinent subject given advancing technology in mobile phones, palm- top computers and other small-screen devices. Readership - both professional designers and students alike. Authors Professor Carola Zwick; studied at the University of Arts Berlin where she gained an MA in Industrial Design. In 1993, she joined the teaching body at the University of Arts Berlin as an Assistant Professor and, together with Burkhard Schmitz, she initiated the media group ID 5 within the design course. Carola Zwick has been teaching interface design at the University of Applied Sciences Magdeburg-Stendal since 1998. Professor Burkhard Schmitz; studied at the University of Arts in Berlin where he too gained an MA in Industrial Design. In 1989 he became Professor for Media Design at the University of Applied Sciences Schwabisch-Gmund. In 1993 he returned once more to the University of Arts Berlin, where he has taught Interactive Systems since. Dipl. Designer Kerstin Kuhl studied at the University of Applied Sciences Dessau where she gained a diploma in Graphic Design.

This book includes over a hundred projects by international designers which showcase functionality and accessibility of great mobile user interfaces.

Written from the perspectives of both a user interface designer and a software engineer, this book demonstrates rather than just describes how to build technology that cooperates with people. It begins with a set of interaction design principles that apply to a broad range of technology, illustrating with examples from the Web, desktop software, cell phones, PDAs, cameras, voice menus, interactive TV, and more. It goes on to show how these principles are applied in practice during the development process -- when the ideal design can conflict with other engineering goals. The authors demonstrate how their team built a full-featured instant messenger application for the wireless Palm and PC. Through this realistic example, they describe the many subtle tradeoffs that arise between design and engineering goals. Through simulated conversations, they show how they came to understand each other's goals and constraints and found solutions that addressed both of their needs -- and ultimately the needs of users who just want their technology to work.