Creating Power Customers Not Power Brands

India is changing rapidly & this needs new paradigms for Marketing. This book explores powerful new ways of connecting with customers to drive revenue & profitability.

Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.

Tired of inflated utility bills? Power Up The Planet! By creating your own energy! How would you like to cut your utility bills? And we don't mean just a little bit of savings . . . we're talking serious savings. Maybe you can even make a little money too. If you answered 'Yes!' then read on. 3 Reasons Why Your Timing Is Perfect We aren't joking. With all the emphasis on "living green" there's no better time to learn about creating your own energy. Power companies keep going "back to the well" for more money. No company has yet truly captured the power of alternative energy. In order for existing power companies to develop more conservative power generation they need to raise rates even more! Can you imagine how beneficial it would be if only a handful of people out of every thousand had the foresight to generate their own power? Not only would it impact the environment, it would save them thousands of dollars over the life of their investment. This means YOU have an incredible opportunity to learn how to tap into this market and save money personally but you can help contribute to improving this important industry on a global level. The only thing left is to learn how to become self sufficient and you are off to a great start. We have the information you need in our compact guide entitled "Creating Your Own Energy." And The Great Thing Is . . . You don't need any special education - You do it yourself with this new guide. It doesn't require much time to get started - You can start preparing as soon as you've read the guide. Cost is minimal - Once you've discovered what you need to get started you'll find it's not as expensive as you might think. Again, it doesn't take a lot of expertise - Read the guide and you'll have all the knowledge you need to get started. We let you in on all of the secrets and more inside The "Creating Your Own Energy." Take a peek inside: Not only will you learn how to create your own energy, we also teach you the basics of how to build many simple items like building a motor. Discover How to Build a Home Made Generator - Generators are very expensive as anyone who has ever purchased one can attest to. We teach you how to build your own! Learn all about Creating Home Made Electricity - Step by step instructions on how to save money by creating your own electricity. Sell Your Excess Power - Imagine what it would be like to have the power company sending YOU a check instead of the other way around! Build a Portable Wind Generator - We see them in rural areas. Now you can discover how to create one of your own! We want "Power Up The Planet - By Creating Your Own Energy" to be an absolute 100% no-brainer for you. That's why you can order your copy with complete peace of mind.

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.

The electric power industry was traditionally a utility to which people gave little thought. It has stable prices, low business risk, and predictable emerging issues. But great change has shaken the industry—mergers have resulted in large and powerful companies. Natural gas prices have plummeted and gas is replacing coal as the basis for both electricity production and new capacity. Environmental regulation is in flux. And new technologies are transforming all parts of the industry’s value chain. The high cost and new skills demanded by these technologies give rise to unprecedented financial risk. Addressing these new challenges and changes is the perfect book—A Profile of the Electric Power Industry: Facing the Challenges of the 21st Century. This book describes how the industry is organized, how it functions, with several unique aspects addressed in depth. These aspects include electricity demand, production, capacity expansion, generating technologies, fuels, regulation of both prices and environmental impacts, and retail products. Global climate change, energy efficiency, and the Smart Grid also receive extended coverage to help you understand the industry’s future.

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.