Create Distinction

Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.

Imagine yourself five years from now. When it comes to business, will you be happy, fulfilled, and bringing value to yourself and others? Or will you be treading water? Creating Your Business of Distinction shares a detailed blueprint for creating the business of your dreams – one that customers cannot live without. April Jasper, a renowned optometrist, business growth expert, author, and speaker walks you through the steps that she considers imperative in creating a business of distinction. Along the way, she considers questions such as: · How can you navigate turbulent change? · How can adversity light the flame of success? · Why is it so important to know your why? The author also emphasizes that anyone in business must first answer three essential questions: What am I in business to do? Where am I going? And How do I get there? Whether you’re a longtime business owner or just thinking about starting one, you’ll find guidance you can use to turbocharge business and personal growth in this book.

The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails". This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical about creating a great customer experience. And this is especially true when the economy is down. If you can create distinction, you lift yourself above your competition and create the conditions which will allow you to charge more for your products and services.This summary teaches how to differentiate from the competition, even in tough economic times. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Collapse of Distinction" and discover how to differentiate from the competition.

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition. Endorsements "In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly "Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of The Little Red Book of Selling "The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning "In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie "I could not stop reading...making notes...writing our staff and our suppliers...about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." --Ty Boyd, Founder and Chairman, Executive Learning Systems "If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It

Achieving Distinction in Nursing Education, based on the National League for Nursing (NLN) Hallmarks of Excellence in Nursing Education Model, provides in-depth discussions of the eight core elements for superior nursing education: Engaged Students Diverse, Well-Prepared Faculty Culture of Continuous Quality Improvement Innovative, Evidence-Based Curriculum Innovative, Evidence-Based Approaches to Facilitate and Evaluate Learning Resources to Support Program Goal Attainment Commitment to Pedagogical Scholarship Effective Institutional and Professional Leadership This book also presents accompanying indicators to assist nurse educators in assessing the strengths of their programs and identifying areas for further development. Featuring contributions from 15 recognized experts and thought leaders in nursing education, administration, and research, this innovative resource is designed to challenge and inspire you to advance toward unparalleled outcomes for your career and your institution.

Winner of the Aldo and Jeanne Scaglione Prize for Comparative Literary Studies from the Modern Language Association Winner of the Modern Language Association's Aldo and Jeanne Scaglione Prize for Comparative Literary Studies The border between fact and fiction has been trespassed so often it seems to be a highway. Works of history that include fictional techniques are usually held in contempt, but works of fiction that include history are among the greatest of classics. Fiction claims to be able to convey its own unique kinds of truth. But unless a reader knows in advance whether a narrative is fictional or not, judgment can be frustrated and confused. In The Distinction of Fiction, Dorrit Cohn argues that fiction does present specific clues to its fictionality, and its own justifications. Indeed, except in cases of deliberate deception, fiction achieves its purposes best by exercising generic conventions that inform the reader that it is fiction. Cohn tests her conclusions against major narrative works, including Proust's A la Recherche du temps perdu, Mann's Death in Venice, Tolstoy's War and Peace, and Freud's case studies. She contests widespread poststructuralist views that all narratives are fictional. On the contrary, she separates fiction and nonfiction as necessarily distinct, even when bound together. An expansion of Cohn's Christian Gauss lectures at Princeton and the product of many years of labor and thought, The Distinction of Fiction builds on narratological and phenomenological theories to show that boundaries between fiction and history can be firmly and systematically explored.

Each of the 30 essays here delves into a topic that gives us much food for thought: the Bible as interpreted through ancient Near-Eastern creation myths, flood myths, and goddess myths; gender in the Bible; the feminist approach to Jewish law; comparative Jewish and Christian perspectives on the Hebrew Bible; biblical perspectives on ecology; creating a theology of healing; feminine God-talk. The volume concludes with the author's own original prayers in the form of poetic meditations on pregnancy and birthing. This book is unique, not only because it is the only volume in the JPS Scholar of Distinction series written by a woman, but also because Frymer-Kensky's personal and forthright voice resonates so clearly throughout each piece. Scholars and students of Bible, Jewish studies, and women's studies will surely find this to be a one-of-a kind collection.

“Peacebuilding” serves as a catch-all term to describe efforts by an array of international organizations, nongovernmental organizations, and agencies of foreign states to restore or construct a peaceful society in the wake—or even in the midst—of conflict. Despite this variety, practitioners consider themselves members of a global profession. In The Distinction of Peace, Catherine Goetze investigates the genesis of peacebuilding as a professional field of expertise since the 1960s, its increasing influence, and the ways it reflects global power structures. Goetze describes how the peacebuilding field came into being, how it defines who belongs to it and who does not, and what kind of group culture it has generated. Using an innovative methodology, she investigates the motivations of individuals who become peacebuilders, their professional trajectories and networks, and the “good peacebuilder” as an ideal. For many, working in peacebuilding in various ways—as an aid worker on the ground, as a lawyer at the United Nations, or as an academic in a think tank—has become not merely a livelihood, but also a form of participation in world politics. As a field, peacebuilding has developed techniques for incorporating and training new members, yet its internal politics also create the conditions of exclusion that often result in practical failures of the peacebuilding enterprise. By providing a critical account of the social mechanisms that make up the peacebuilding field, Goetze offers deep insights into the workings of Western domination and global inequalities.

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.