Business Strategy Financial Strategy For Charge Credit Card Company

Charge / Credit card market is very competitive in Taiwan which grew from nothing in 1989 to 44 Million cards by the end of 2004. With the brutal competition in this industry, issuers tend to lower their profit margin to trade for the higher market share. What is their ultimate objective? How they prioritize their business strategy and finance strategy in different competition stage? Understand the credit card market and prospect segmentation definitely play a big role for issuers to scope their target prospects then design the right product to fit their selected cardmembers' needs. Compare the world leading card issuer Citibank with the largest issuer in Taiwan Chinatrust Commercial Bank, what make the world's largest issuer can not be the number one in Taiwan? What is the impact on different business strategy and financial strategy? How regulator should react to proper discipline the over-heated credit card market? From financial analytical method perspective, what should be the right measurement to be used in the credit card market? ROI, NPV or RORC? In this thesis, I also cover the discussion between "Niche Market but High Margin Approach" and the "Mass Market but Low Margin Approach" together with the importance of the organizational impact. To provide a insight on the different strategy to be used in the different business developed stage. With all the above, I put together the conclusion and suggestion of my own to the Charge / Credit Card business.

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United States (U.S.) credit card issuers attest to the fact that the economy has some underlying impact on credit card charge-off rates. Understanding this economic impact can lead to decisions that are more effective by credit card issuers regarding risk mitigation and business strategy. However, the challenge is identifying which economic indicators, covering all aspects of the economy, have an influence on consumer credit card charge-off rates. With the use of time-series regression, this paper presents a model that identifies economic variables that have a significant relationship with the consumer credit card charge-off rate. Data from the first quarter of 1990 to the fourth quarter of 2009 became the focus when modeling the consumer credit card charge-off rate. The expansion of a baseline model, consisting of indicators found through research, occurs with the addition of new economic variables. The expanded econometric model found six economic variables to have a significant relationship with the consumer credit card charge-off rate. These variables cover four major aspects of the economy: consumption, production, financial, and housing. To understand how the economy influences the credit card business, card issuers should evaluate all aspects of the economic system that measure the country's economic activity. Although some variables showed varying levels of significance in favorable and unfavorable economic periods, the overall model was a good fit. Credit card companies can use this new information to understand the economic impact and make effective decisions, specifically regarding the mitigation of future credit losses and the development of new business strategies.

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