Beyond Brawn

If you thought Arnold Schwarzenegger put Graz, Austria on the bodybuilding map, how about Stuart McRobert and Nicosia, Cyprus? Imagine, one man, on a Mediterranean island no less, who has the audacity to directly challenge most contemporary bodybuilding advice. Instead of being another me-too bodybuilding book, Brawn is unique: its tone is serious, its manner evangelical, but most importantly, its focus is on things that actually work for the average trainee. "Drugs are evil and the scourge of bodybuilding," says McRobert, in effect "and forget about Mr O-type training -- it just won't work for most people. I'll tell you some things that do work". Brawn has most bodybuilding books beaten hands down in the depth department, but its biggest contribution just might be in breadth: Brawn introduces you to over 90 percent of the factors that will determine your ultimate success in the gym. A very useful book, which can help a lot of people to make tremendous bodybuilding progress.

The guidance in this book teaches Course #1. Before anabolic steroids started to infest the bodybuilding world, variations of Course #1 were famous, popular, and responsible for building tons of muscles. But in the 1960s, when the use of steroids became popular among competitive bodybuilders, the popularity of Course #1 began to wane. Since then, the routines most commonly promoted in the bodybuilding world have been those used by physique stars who were genetically gifted for bodybuilding and on steroids. But those routines do not work well, if at all, for most other bodybuilders. This books guidance is founded on the amazing progress that Peary Rader made - around 50 pounds of natural muscle growth following 12 years of failure on other routines. The three primary characteristics of Course #1: 1) It is very effective. 2) It is up to date. 3) It is personalized.

Do you want a terrific physique? Here's how to build one... The answers in this book to over 230 questions will show you how to build a terrific drug-free and healthy physique. The answers revealed inside will show you: How to train more efficiently, effectively and productively; How to apply 'The Golden Fleece' to your training, for relentless progress; How to enhance your recovery system so as to improve your rate of growth; How to satisfy your nutritional needs more effectively, and hasten your progress; How to have more time out of the gym while actually improving your gains in it; How to resist the siren calls of mainstream propaganda, and stay on the path to success; How to stay motivated and train safely and productively for a lifetime; How to take charge of your physique, and achieve your exercise-related goals. This text is the fourth part of the series of four inter-related books that make up The Muscle and Might Master Method. While each book can stand alone as an excellent instructional tool in its own right, together they provide the most complete and responsible package of instruction for achieving physique and strength goals. By acknowledging your individuality this book teaches you how to train yourself. Become your own expert personal trainer. Whether you're male or female, young or not-so-young, a beginner or very advanced, want to train at home or in a public gym, this book is for you. Apply what you learn and success will follow!

Achieving your physique, strength or fitness goals hinges on the bedrock of correct exercise techniques. This guide will teach you how to use perfect exercise technique. Whether you're a hardcore bodybuilder or a fitness trainee, male or female, beginner or very advanced this book is for you.

An inside look at the world of professional bodybuilding by the former Mr. Universe, Bob Paris. "An unexpectedly eloquent guide".--"Kirkus Reviews".

WHO ARE THEY AND WHY DO THEY DO IT? –these men who dedicate themselves to building bodies like Hellenistic statues; who crisscross the world competing for titles as grandiose yet as publicly uncelebrated (Mr. America, Mr. Universe, Mr. Olympia) as their gargantuan physiques; whose daily lives are as rigidly defined and regulated by their obsession to mold the ideal body as any other master athlete's is towards perfecting his craft. Yet, rather than the public acclaim that normally follows an athletic triumph, only their fellow muscle men know who they are and know the price they have paid to win their incredible bodies. Novelist Charles Gaines and photographer George Butler have spent the last two years trying to capture the essence of this strange, joyful, exotic world: “We have been to quite a few places tracking bodybuilders, seeing contests and putting together the materials here. If we felt at times a little like 19th-century explorers –like Doughty, perhaps, off trekking through Arabia –it was because we found bodybuilding to be as primeval and unmapped as parts of Labrador. Nobody, we discovered, had been back into it to send a report on what it was like. This struck us then as peculiar, and it still does.

Franco Columbu’s Complete Book of Bodybuilding is the distillation of his lifelong approach to building the body beautiful. It covers every aspect of what an increasing number of individuals are considering a lifestyle as well as a sport. This book includes: • A basic health and fitness program • Explanations of basic weight training equipment • Training programs for various strategies and routines • Bodybuilding for women • Bodybuilding for other sports • Prevention and treatment of sports injuries • Nutrition basics and food combining tips • Fully illustrated exercise glossary Franco Columbu’s Complete Book of Bodybuilding was written for non-competitive bodybuilders as well as competitive bodybuilders, who share the goal of achieving maximum results with their bodies in the least amount of time.

A young woman becomes paralyzed and must become a brainship¾and find her Brawn, her human soul mate, so that she can discover a cure for her illness. Tia Cade is a headstrong, smart, and very normal girl until she contracts a terrible illness that leaves her with the bare semblance of life. Tia's only hope: to become the oldest person ever to train to be one of the legendary star travelers, the brainships. But now that Tia is free of her ravaged body, there still remains the task of finding the right partner to be her Brawn, the human element every brainship requires. And when the disease that debilitated Tia threatens thousands more, selecting a Brawn who is her true soul mate may allow Tia to find the origin of the terrible plague¾and perhaps even a cure. At the publisher's request, this title is sold without DRM (Digital Rights Management).

A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren. Siegel shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations—in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains how: Charles Schwab uses cutting-edge analytics to better serve millions of investors without violating its original code of values. Align Technology transformed orthodontia by developing creative new business models along with new products. Kaiser Permanente taps into the power of empathy to improve patient satisfaction while controlling costs. Instacart balances ownership and partnerships to balance the needs of four key constituencies. Target, Best Buy, and Home Depot found different ways to blend the best aspects of physical retail with innovative e-commerce. Desktop Metal is innovating high-volume yet affordable production methods that can revolutionize manufacturing. Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture. The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways—and take the lead in your industry for years to come.

Build Muscle, Lose Fat, Look Great By Stuart McRobert