An Invisible Client

For high-powered personal injury attorney Noah Byron, the good things in life come with a price tag--cars, houses, women. That's why he represents only cases that come with the possibility of a nice cut of the action. But as a favor to his ex-wife, he meets with the mother of twelve-year-old Joel, a boy poisoned by tainted children's medicine. While the official story is that a psycho tampered with bottles, the boy's mother believes something much more sinister is at work...and the trail leads right back to the pharmaceutical company. As Noah digs deeper into the case, he quickly finds himself up against a powerful corporation that will protect itself at any cost. He also befriends young Joel and breaks the number one rule of personal injury law: don't make it personal. Faced with the most menacing of opponents and the most vulnerable of clients, Noah is determined to discover the truth and win justice for Joel--even if it means losing everything else.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Tounome, invisible man and private eye, is the owner of a detective agency and boss of a small set of essential employees. With his dapper suits and kind nature, the last person Tounome expects to be flustered by is his blind receptionist, Yakou, who can always tell when he's near. Charmed by her, Tounome is determined to win her heart! They may be officially dating, but Tounome's confident displays of affection have Yakou reeling!

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition. Client Education: Theory and Practice focuses on health education and the role of health care providers, especially nurses, in working with clients such as individuals, families and groups, in health care institutions and community health settings. It addresses the need for health education; the learning process; principles of learning; assessing readiness, abilities and needs of clients across the age span; working with culturally diverse clients; preparing a framework for teaching to include analyzing assessment data; selecting teaching strategies and materials; implementing a plan; and evaluating learning by assessing client compliance and evaluating teaching effectiveness. Each chapter includes a sample client-based teaching plan that incorporates the theory presented to help students understand and apply their knowledge.

Handbook of Gender and Sexuality in Psychological Assessment brings together two interrelated realms: psychological assessment with gender and sexuality. This handbook aids in expanding the psychological assessors’ knowledge and skill when considering how gender and sexuality shapes the client’s and the assessor’s experiences. Throughout the six sections, gender and sexuality are discussed in their relation to different psychological methods of assessment; various psychological disorders; special considerations for children, adolescents, and older adults; important training and ethical considerations; as well as several in-depth case discussions.

“Triumphant, moving, and wildly entertaining. This is an unabashed and completely relatable account of getting clean and getting a life.”—Steve Geng, author of Thick as Thieves The single glass of wine with dinner . . . the cold beer on a hot day . . . the champagne flute raised in a toast . . . what I’d drink if Hunter S. Thompson wanted to get wasted with me . . . these are my fantasies lately. Too bad I've gone sober. When Sacha Z. Scoblic was drinking, she was a rock star; the days were rough and the nights filled with laughter and blackouts. Then she gave it up. She had to. Here are her adventures in an utterly and maddeningly sober world—and how she discovered that nothing is as odd and fantastic as life without a drink in hand. . . “A gripping, inspiring tale that picks up where most sobriety memoirs leave off . . . This is a story for anyone trying to enact meaningful change in their lives.”—Emma McLaughlin and Nicola Kraus, #1 New York Times-bestselling coauthors of The Nanny Diaries “Hilarious and heartbreaking, Unwasted is a traveler’s guide to the perilous, wondrous land of sobriety. Scoblic’s scorched, sweet prose is the work of a writer at the top of her form.”—Jennifer Finney Boylan, New York Times-bestselling author of She’s Not There “Scoblic’s testament to life on the wagon is pertinent and raffish, marked by considerable candor and humor. A dryly witty, spirited memoir.”—Kirkus Reviews

A newly updated edition of this classic, hugely influential account of how the Romans defended their vast empire. At the height of its power, the Roman Empire encompassed the entire Mediterranean basin, extending much beyond it from Britain to Mesopotamia, from the Rhine to the Black Sea. Rome prospered for centuries while successfully resisting attack, fending off everything from overnight robbery raids to full-scale invasion attempts by entire nations on the move. How were troops able to defend the Empire’s vast territories from constant attacks? And how did they do so at such moderate cost that their treasury could pay for an immensity of highways, aqueducts, amphitheaters, city baths, and magnificent temples? In The Grand Strategy of the Roman Empire, seasoned defense analyst Edward N. Luttwak reveals how the Romans were able to combine military strength, diplomacy, and fortifications to effectively respond to changing threats. Rome’s secret was not ceaseless fighting, but comprehensive strategies that unified force, diplomacy, and an immense infrastructure of roads, forts, walls, and barriers. Initially relying on client states to buffer attacks, Rome moved to a permanent frontier defense around 117 CE. Finally, as barbarians began to penetrate the empire, Rome filed large armies in a strategy of “defense-in-depth,” allowing invaders to pierce Rome’s borders. This updated edition has been extensively revised to incorporate recent scholarship and archeological findings. A new preface explores Roman imperial statecraft. This illuminating book remains essential to both ancient historians and students of modern strategy.