Writing For Museums

Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: Websites for expanding audiences Content-centered posts Newsletters Tour scripts Videos Education material Talks and lectures Proposals for partnerships Fundraising Researched blogs Leveraging of facilities rental and your store for reaching new audiences Volunteer recruitment Current practices from a diverse range of museums inform every chapter. All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here’s the resource you’re looking for.

The Disobedient Museum: Writing at the Edge aims to motivate disciplinary thinking to reimagine writing about museums as an activity where resistant forms of thinking, seeing, feeling, and acting can be produced, and to theorize this process as a form of protest against disciplinary stagnation. Drawing on a range of cultural, theoretical, and political approaches, Kylie Message examines potential links between methods of critique today and moments of historical and disciplinary crisis, and asks what contribution museums might make to these, either as direct actors or through activities that sit more comfortably within their institutional remit. Identifying the process of writing about museums as a form of activism, that brings together and elaborates on cultural and political agendas for change, the book explores how a process of engaged critique might benefit museum studies, what this critique might look like, and how museum studies might make a contribution to discourses of social and political change. The Disobedient Museum is the first volume in Routledge’s innovative ‘Museums in Focus’ series and will be of great interest to scholars and students in the fields of Museum, Heritage, Public History, and Cultural Studies. It should also be essential reading for museum practitioners, particularly those engaged with questions about the role of museums in regard to social activism and contentious contemporary challenges.

In this exuberant celebration of the world's museums, great and small, revered writers like Ann Patchett, Julian Barnes, Ali Smith, and more tell us about their favorite museums, including the Lower East Side Tenement Museum in New York, the Mus'e Rodin in Paris, and the Prado in Madrid. These essays, collected from the pages of The Economist's Intelligent Life magazine, reveal the special hold that some museums have over us all. Acclaimed novelist William Boyd visits the Leopold Museum in Vienna -- a shrine to his favorite artist, Egon Schiele, whom Boyd first discovered on a postcard as a University student. In front of her favorite Rodins, Allison Pearson recalls a traumatic episode she suffered at the hands of a schoolteacher following a trip to the Mus'e in Paris. Neil Gaiman admires the fantastic world depicted in British outsider artist Richard Dadd's "The Fairy Feller's Master-Stroke," a tiny painting that also decorated the foldout cover of a Queen album, housed in the Victorian room of Tate Britain's Pre-Raphaelite collection. Ann Patchett fondly revisits Harvard University's Museum of Natural History -- which she discovered at 19, while in the throes of summer romance with a biology student named Jack. Treasure Palaces is a treasure trove of wonders, a tribute to the diversity and power of the museums, the safe-keepers of our world's most extraordinary artifacts, and an intimate look into the deeply personal reveries we fall into when before great art.

A guide for museum and gallery staff in the development of provision for their visitors, to ensure survival into the next century.

This volume brings together 30 museum experts (26 in English and 4 in French) to lift the lid on museum print and texts. Contributions were originally presented at the UNESCO World Book Capital of 2012, a timely and far-sighted conference held in Armenia. If text is essential to communication, how can museums be sure that what they offer will engage, interpret or even transform the visitor, the tourist or the scholar? This book offers a wealth of answers to this question and related concerns.

Beverly Serrell and Katherine Whitney cover the essentials of the processes of exhibit label planning, writing, design, and production. In this third edition, Serrell’s classic guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. With high quality photographs and new sections, this edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.

Pedagogies of Public Memory explores opportunities for writing and rhetorical education at museums, archives, and memorials. Readers will follow students working and writing at well-known sites of international interest (e.g., the Flight 93 National Memorial in Shanksville, Pennsylvania, and the U.S. Holocaust Memorial Museum), at local sites (e.g., vernacular memorials in and around Muncie, Indiana and the Central Pennsylvania African American Museum in Reading, Pennsylvania), and in digital spaces (e.g., Florida State University’s Postcard Archive and The Women’s Archive Project at the University of Nebraska Omaha). From composing and delivering museum tours, to designing online memorials that challenge traditional practices of public grief, to producing and publishing a magazine containing the photographs and stories of individuals who lived through historic moments in the Freedom Struggle, to expanding and creating new public archives – the pedagogical projects described in this volume create richly textured learning opportunities for students at all levels – from first-year writers to graduate students. The students and faculty whose work is represented in this volume undertake to reposition the past in the present and to imagine possible new futures for themselves and their communities. By exploring the production of public memory, this volume raises important new questions about the intersection of rhetoric and remembrance.