World Class E Commerce Strategies

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). "E-commerce Strategies" deals with the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions in the enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such as increased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through each case study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study and implementation are relevant to his or her own business. It also describes a set of consistent e-commerce business applications and ties them together chapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system of digital solutions -- what Microsoft calls a Digital Nervous System (DNS).

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).

I mean that digital economy will be one kind new digital resource to future any organizations. The essential piece is the knowledge, it is what give it life and what makes it an interesting and fulfil purchase and sale channel for people to spend their time , such as e-commerce virtual organization may be leaded to let purchase and ale transactions carry on easily from online websites. Hence, internet may be main knowledge management ( intellectual capital) resource to any e-commerce organizations. It is about the storage, transfer knowledge. For Amazon publish example, e-books will be knowledge as an object, like a book in library. Amazon can apply internet technology to help it to sell any author's e-books from its book e-stores. So, e-books are Amazon's knowledge resources to help it to create readers incomes. E-books is intangible knowledge resource to Amazon . Any authors' paper and e-books will be sold cheap price to help Amazon to attract global readers to choose to buy its e-books from its different countries e-web stores at home conveniently. Hence, any e-commerce organizations also need HRM ( e-managers ) to help them to deliver a superior value ( world class capabilities) in both to virtual and physical world. E-management will be another main human resources to e-commerce organizations. Why does e-management will be future main HRM resource to e-commerce organization? The reasons may include: E-management demands in sort of managerial/e-commerce sale strategy effort, skills at positioning the firm within a network of industries, e-management also demands the ability to see how the firm fits into a value creation-e-management is different because doing it work requires the e-engineering of business eco-systems, e-management demands the ability to be connected to thousands of inputs about specific changes among many industry participants , such as suppliers , customers, employees, competitors, media and shareholders. Effective e-management requires the ability to monitor developments that can change with unusually high frequency. However, it is also essential that e-managers distinguish between the few meaningful inputs and the many inputs that have limited significance, ability to sustain organizational change, effective e-managers monitor changes in their markets. So, instead of e-commerce organizations need to employ talent e-management staffs to help them to manage overall e-commerce organizations. E-leading staffs ( HRM) is another main HRM need. E-leaders need to know how to design online brochures, e.g. online brochures simply involved putting a company's market materials on the web. in order to attract or persuade online buyers visit its websites and choose the most right price of product to buy easily. E-leaders need to lead front-office transactions which involved putting customer facing customers , such as placing on order on the web when leaving back-office activities, such as order fulfillment unchanged.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.