When It Clicks

India witnessed an e-commerce boom in the twenty-first century that has transformed the way many of us undertake commercial transactions. But its foundations were laid in the 1990s when major policy changes led to the emergence of the conditions necessary for such a turn of events. This book presents an analysis of that period by an early participant in India’s e-commerce revolution and the many learnings he gained from setting up www.irctc.co.in – one of the most significant e-commerce platforms in the country. The story begins with the first sarkari foray into this exciting new space and goes on to explore how contemporary private players such as MakeMyTrip, Yatra, and others, are performing today. Lucid and engaging, When It Clicks is an essential record of India’s e-commerce history and the myriad lessons it has to offer, both about and beyond commerce.

You need a dress that can do what?" demanded the perplexed dress store owner, running out of the back room with a needle and thread still in hand. With that question, the tale of the traveling dress began. When Jennifer and Jeff Salvage decided to get married in the most remote, inhabited place in the world, Easter Island, they knew they needed a dress that could be stuffed in and out of a backpack without primping. Considering the dress was flown over 7,000 miles, driven across an isolated island, and hand-carried up a sacred volcano crater in route to our wedding ceremony, it held up wonderfully. Of course, "holding up" for Jennifer was a little more difficult than the traditional bride who doesn't don the dress again after her wedding day. When Jeff kindly requested Jennifer to wear it to be photographed under different lighting conditions and various locations around the island to get that "iconic image" she was unaware of where it would lead. "Be careful the innocent indulgences you make early in your relationship" warns Jennifer as they can become rituals fairly quickly. The three photo shoots on Easter Island now seem like a walk in the park. Since they started on their journey 11 years ago, there have been many imitators, but they are the original and longest lasting. With the growth of their love, so has their adventure. Photo shoots have gotten more exotic, but it's the relationships they've forged along the way that are the true treasures. Join them on their travels around the world to witness the fun enjoyed while Jennifer wore her wedding gown in over 275 breathtaking locations. The "When it Clicks" photo book highlights almost 80 of the best photographs from their over 280,000 miles of travel across 43 countries.Copyright 2019, www.onedressonewoman.com