When A Billion Chinese Jump

The Asia environmental correspondent for the "Guardian" delivers a fascinating, frontline account of the current environmental crisis in China.

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.

An irreverent tale of an American Jew serving in the Peace Corps in rural China, which reveals the absurdities, joys, and pathos of a traditional society in flux In September of 2005, the Peace Corps sent Michael Levy to teach English in the heart of China's heartland. His hosts in the city of Guiyang found additional uses for him: resident expert on Judaism, romantic adviser, and provincial basketball star, to name a few. His account of overcoming vast cultural differences to befriend his students and fellow teachers is by turns poignant and laugh-out-loud funny. While reveling in the peculiarities of life in China's interior, the author also discovered that the "other billion" (people living far from the coastal cities covered by the American media) have a complex relationship with both their own traditions and the rapid changes of modernization. Lagging behind in China's economic boom, they experience the darker side of "capitalism with Chinese characteristics," daily facing the schizophrenia of conflicting ideologies. Kosher Chinese is an illuminating account of the lives of the residents of Guiyang, particularly the young people who will soon control the fate of the world.

NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

They affect not only the health and well-being of China but the very future of the planet.

From one of our most influential journalists, here is a timely, vital, and illuminating account of the next stage of China’s modernization—its plan to rival America as the world’s leading aerospace power and to bring itself from its low-wage past to a high-tech future. In 2011, China announced its twelfth Five-Year Plan, which included the commitment to spend a quarter of a trillion dollars to jump-start its aerospace industry. In China Airborne, James Fallows documents, for the first time, the extraordinary scale of China’s project, making clear how it stands to catalyze the nation’s hyper-growth and hyper-urbanization, revolutionizing China in ways analogous to the building of America’s transcontinental railroad in the nineteenth century. Completing this remarkable picture, Fallows chronicles life in the city of Xi’an, home to 250,000 aerospace engineers and assembly-line workers, and introduces us to some of the hucksters, visionaries, entrepreneurs, and dreamers who seek to benefit from China’s pursuit of aeronautical supremacy. He concludes by explaining what this latest demonstration of Chinese ambition means for the United States and for the rest of the world—and the right ways for us to respond.

A look at the people and events that have created Chinese rock & roll.

In China, the world’s next superpower, life is comfortable for the fortunate few. For others, it’s a hand-to-mouth struggle for a full stomach, a place to live, wages for work done, and freedom to speak openly. In a place where few things are more important than food, “Have you eaten yet?” is another way of saying hello. After traversing the country and meeting its people, Ang shares her delicious experiences with us. She tells of a clandestine cup of salty yak butter tea with a Tibetan monk during a military crackdown and explains how a fluffy spring onion omelet encapsulates China’s drive for rural development. You’ll have lunch with some of the country's most enduring activists, savor meals with earthquake survivors, and get to know a house cleaner who makes the best fried chicken in all of Beijing. Ang bites into the gaping divide between rich and poor, urban and rural reform, intolerance for dissent, and the growing dissatisfaction with those in power. By serving these topics to us one at a time, To the People, Food Is Heaven provides a fresh perspective beyond the country’s anonymous identity as an economic powerhouse. Ang plates a terrific, wide-ranging feast that is the new China. Have you eaten yet?

Sixteen of the world's 20 most polluted cities are in China. A serious water pollution incident occurs once every two-to-three days. China's breakneck growth causes great concern about its global environmental impacts, as others look to China as a source for possible future solutions to climate change. But how are Chinese people really coming to grips with environmental problems? This book provides access to otherwise unknown stories of environmental activism and forms the first real-life account of China and its environmental tensions. 'China and the Environment' provides a unique report on the experiences of participatory politics that have emerged in response to environmental problems, rather than focusing only on macro-level ecological issues and their elite responses. Featuring previously untranslated short interviews, extracts from reports and other translated primary documents, the authors argue that going green in China isn't just about carbon targets and energy policy; China's grassroots green defenders are helping to change the country for the better.