Webvertisingunfair Competition And Trademarks On The Internet

To keep your Trademark Law course up to date, The authors of TRADEMARKS AND UNFAIR COMPETITION: LAW AND POLICY have created this 2006-2007 CASE AND STATUTORY SUPPLEMENT, which includes the Amended Trademark Act of 1946, iquest;The Lanham Act,iquest; as well as important recent and pending trademark decisions involving: Initial interest confusion Trademark use Fair use and reverse passing off--applying the Supreme Courtiquest;s conclusions in KP Permanent and Dastar, respectively Genericness Extraterritoriality of trademarks

This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. It should be an element of the base stock for every law school library and specialized law firm. This title is available as Open Access.

Deals with the growing interest in the Internet as a marketing tool. A company wanting to present its services on the net and wishing to avoid legal exposure must deal with many questions. This text aims to give answers to these questions, reducing the risk of advertisers facing litigation.

Trademark law changes rapidly. To keep your course on trademark law up to date, The authors of the casebook Trademarks and Unfair Competition: Law and Policy, Second Edition, have compiled excerpts from significant new case decisions, combined with the current version of the Lanham Act, excerpts from other Federal and state statutory and administrative materials, and selections from critical international materials. New cases in this Supplement include: The Second Circuit's crucial keyword advertising decision in Rescuecom v. Google The Tiffany v. eBay decision on secondary liability for internet intermediaries The latest iteration of ITC Limited v. Punchgini, On well-known marks The Ninth Circuit's application of Rogers in the video game context in E.S.S. Entertainment v. Rock Star Videos Legislative, administrative, and international materials include: the Lanham Act Excerpts from the Rules of Practice in Trademark Cases And The Revised Trademark Manual of Examining Procedure (TMEP, 5th ed. Sept. 30, 2007) Updated rights of publicity statutes (from selected states) International Materials Excerpts from the TRIPS Agreement And The Paris Convention Excerpts from the Madrid Protocol the Uniform Domain Name Dispute Resolution Policy Excerpts from the North American Free Trade Agreement (NAFTA) And The EC Trademark Directive

This law school casebook's coverage includes trademark dilution, trademark usage on the World Wide Web, and extensive materials on trademark remedies and affirmative defenses. Notes follow the principal cases, which are designed to alert students to collateral issues, to cite key resources in the legal literature, and to raise thought-provoking questions. The book contains citations to the relatively new Restatement (Third) of Unfair Competition, and McCarthy on Trademarks. It also features illustrations, which will increase students' appreciation of the key issues at stake in many of the cases.