Visual Messages

Using a developmental approach to the process of criticism, Making Sense of Messages serves as an introduction to rhetorical criticism for communication majors. The text employs models of criticism to offer pointed and reflective commentary on the thinking process used to apply theory to a message. This developmental/apprenticeship approach helps students understand the thinking process behind critical analysis and aids in critical writing.

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 6E, International Edition shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

Teaching for Student Learning shows teachers how to integrate research and the wisdom of practice into their teaching, emphasizing how accomplished teachers acquire and apply evidence-based practices in support of student learning.

Visual Communication Images with Messages, 9th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives-personal, historical, technical, ethical, cultural, and critical-there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful.

Streamlined ID presents a focused and generalizable approach to instructional design and development – one that addresses the needs of ID novices as well as practitioners in a variety of career environments. Highlighting essentials and big ideas, this guide advocates a streamlined approach to instructional design: producing instruction that is sustainable, optimized, appropriately redundant, and targeted at continuous improvement. The book’s enhanced version of the classic ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) emphasizes the iterative nature of design and the role of evaluation throughout the design/development process. It clearly lays out a systematic approach that emphasizes the use of research-based theories, while acknowledging the need to customize the process to accommodate a variety of pedagogical approaches. This thoroughly revised second edition reflects recent advances and changes in the field, adds three new chapters, updates reference charts, job aids, and tips to support practitioners working in a variety of career environments, and speaks more clearly than ever to ID novices and graduate students.

Uncover the power of visuals in communication design, exploring innovative approaches and tools that enhance visual storytelling. This book is essential for designers seeking to create compelling and effective visual content.