Visual Information Communication

Visual communication through graphical and sign languages has long been conducted among human beings of different backgrounds and cultures, and in recent decades between human and machine. In today's digital world, visual information is typically encoded with various metaphors commonly used in daily life to facilitate rapid comprehension and easy analysis during the communication process. Visual information communication generally encompasses information visualization, graphical user-interfaces, visual analytics, visual languages and multi-media processing. It has been successfully employed in knowledge discovery, end-user programming, modeling, rapid systems prototyping, education, and design activities by people of many disciplines including architects, artists, children, engineers, and scientists. In addition, visual information is increasingly being used to facilitate human-human communication through the Internet and Web technology, and electronic mobile devices. This manuscript provides the cutting-edge techniques, approaches and the latest ongoing researches in the context of visual information communication. It is a collection of 24 chapters selected from more than 60 submissions to the VINCI'09 - 2009 Visual Information Communications International Conference, that is held in Sydney Australia, September 2009. These chapters were selected through a stringent review process to ensure their high standard in quality, significance and relevance. Each chapter was reviewed by at least two international Program Committee members of VINCI’09. The book covers a broad range of contents in five key sub-areas of visual information communication, including.

A unique and practical guide to making high-impact presentations by using visual communications techniques.

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

This visual literacy text introduces the application of intuitive intelligence to a visual context. For students in visual literacy & visual communication courses.

Discusses recent advances in the related technologies of multimedia computers, videophones, video-over-Internet, HDTV, digital satellite TV and interactive computer games. The text analyzes ways of achieving more effective navigation techniques, data management functions, and higher throughout networking. It synthesizes data on visual information venues, tracking the enormous commercial potential for new components and compatible systems.

Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information design and ethics. For those unaccustomed to thinking of written text as a visual form belonging to the same general class as other visual forms (colour, texture, shape, imagery, etc.), consider how a text's readability suffers if we remove all white space and punctuation, which can be identified as visual signals of the same subtype as grid lines and bullet points, dividing and calling attention to adjacent information. The authors identify deep connections between foundational visual design elements and the grammar of language itself. No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things.

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Creating graphical communication for public use represents both a large industry and a fertile area for thoughtful and innovative research and development. In this collection some of the world's figures within the interdisciplinary field of public graphics have been brought together to share their wisdom and present a look at this exciting world. This text is divided into a number of sections representing the rich diversity of concerns embraced by visual information designers. The first section is devoted to these foundational issues before moving on to particular domains of interest within public graphics: user instructions; warnings; forms; tables and graphs; maps and plans; way-finding information; and graphic symbols. This book is designed as a companion for anyone concerned with visual information design, particularly in the context of everyday use. Contributions are included from ergonomists, psychologists, commercial designers and health and safety professionals. The audience reflects these contributions and is pitched at a level which allows it to provide both practical guidelines and a rigorous academic understanding of the field.