Virtual Selling

Virtual Selling
Author: Matt Goldemb
Publisher:
Total Pages: 274
Release: 2020-08-07
Genre:
ISBN:


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Would you like to associate with purchasers and win more deals in the new universe of virtual selling? Would you like to figure out how to create solid associations with purchasers for all intents and purposes, lead unbelievable virtual deals discussions, and become a top performing vender in this new condition? The business world today is characterized by digitization. Increasingly, sales are managed effectively remotely and customers are making use of increasingly smart forms of communication. You can't sell a similar way you did pre-2020. In the event that you do, you won't accomplish similar outcomes. You have to adjust. Turn. What's more, change nearly all that you did already. On the off chance that you need to flourish in deals today, it will necessitate that you change to the new universe of selling distantly... take the "new standard" by storm. Change isn't simple but you must change. Regardless of whether you've been in deals for a considerable length of time or you're simply beginning, figuring out how to sell essentially can feel threatening. This guide will make you stride by-step through all that you have to do from acing the medium to honing your virtual selling aptitudes. You will find how to defeat virtual selling difficulties and arrive at your business objectives without vis-à-vis gatherings. You will learn: How develop virtual selling and switch from traditional approach to new era How to reach customer attention through digital transformation How to get online purchases in 6 simple steps What is the minimum technical equipment The most effective method to convey amazing virtual deals introductions How to build the marketing landscape The five best ways to receive customer feedbacks and... The seller's guide: successfull advice in a virtual sales world Description of ideal people participating in virtual selling team Mindset and motivation Brand identity and much more. Don't waste your time. Get effective guidance that leads you straight to your goal: ensure success. Buy your book now. You are just a simple click away.

Virtual Selling

Virtual Selling
Author: Jeb Blount
Publisher: John Wiley & Sons
Total Pages: 407
Release: 2020-07-28
Genre: Business & Economics
ISBN: 1119742714


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And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.

Rainmaking Conversations

Rainmaking Conversations
Author: Mike Schultz
Publisher: John Wiley & Sons
Total Pages: 294
Release: 2011-03-29
Genre: Business & Economics
ISBN: 0470922230


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Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

Virtual Selling

Virtual Selling
Author: Matt Goldemb
Publisher:
Total Pages: 132
Release: 2021-12-17
Genre:
ISBN:


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Would you like to associate with purchasers and win more deals in the new universe of virtual selling? Would you like to figure out how to create solid associations with purchasers for all intents and purposes, lead unbelievable virtual deals discussions, and become a top performing vender in this new condition? The business world today is characterized by digitization. Increasingly, sales are managed effectively remotely and customers are making use of increasingly smart forms of communication. You can't sell a similar way you did pre-2020. In the event that you do, you won't accomplish similar outcomes. You have to adjust. Turn. What's more, change nearly all that you did already. On the off chance that you need to flourish in deals today, it will necessitate that you change to the new universe of selling distantly... take the "new standard" by storm. Change isn't simple but you must change. Regardless of whether you've been in deals for a considerable length of time or you're simply beginning, figuring out how to sell essentially can feel threatening. This guide will make you stride by-step through all that you have to do from acing the medium to honing your virtual selling aptitudes. You will find how to defeat virtual selling difficulties and arrive at your business objectives without vis-à-vis gatherings. You will learn: How develop virtual selling and switch from traditional approach to new era How to reach customer attention through digital transformation How to get online purchases in 6 simple steps What is the minimum technical equipment The most effective method to convey amazing virtual deals introductions How to build the marketing landscape The five best ways to receive customer feedbacks and... The seller's guide: successfull advice in a virtual sales world Description of ideal people participating in virtual selling team Mindset and motivation Brand identity and much more. Don't waste your time. Get effective guidance that leads you straight to your goal: ensure success. Buy your book now. You are just a simple click away.

Insight Selling

Insight Selling
Author: Mike Schultz
Publisher: John Wiley & Sons
Total Pages: 263
Release: 2014-04-30
Genre: Business & Economics
ISBN: 1118875060


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What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Branded Content and Entertainment in Advertising

Branded Content and Entertainment in Advertising
Author: María Rodríguez-Rabadán Benito
Publisher: Taylor & Francis
Total Pages: 156
Release: 2023-06-23
Genre: Business & Economics
ISBN: 1000905586


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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

Demo Guru: the Credible Voice of the Technical Sale

Demo Guru: the Credible Voice of the Technical Sale
Author: Alessio Lolli
Publisher: iUniverse
Total Pages: 158
Release: 2021-01-14
Genre: Self-Help
ISBN: 1663214662


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No more than today, in the era of cloud technologies and social distancing, could the old saying “people buy from people” be more appropriate. Demo Guru focuses on bringing the human aspect back into the world of technical sales by establishing a perfect connection between Sales, Presales, and Prospective Customers as a key driver to unbeatable win rates. Profiting from years of experience in demonstrating enterprise software across the globe, this handbook is the Holy Grail for any experienced or novice Sales Engineer who passionately takes pride in evangelizing software solutions. Demo Guru provides all the essential tools to master the Presales profession to excellence. Provocative case studies, factual tips, and humorous true stories from the fields navigate best practices and new trends with the immutable goal of establishing Presales consultants as the trusted side of any sales process. From soft skills development to engaging audience interactions, this guide offers insightful information and innovative techniques necessary to excel at the most typical day-in-the-life Presales activities, including RFP responses, web demonstrations, and road-show demo marathons. It also provides intriguing insights on how to evolve the traditional Presales experience to serve the needs of Product Management, Marketing, R&D, and Sales Enablement. Demo Guru is a testament to the highly rewarding profession of Sales Engineering for any consultative sales fanatic and the critical function it represents for any software organization.

SPIN® -Selling

SPIN® -Selling
Author: Neil Rackham
Publisher: Taylor & Francis
Total Pages: 253
Release: 2020-04-28
Genre: Business & Economics
ISBN: 1000111482


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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Awkward Turtle

The Awkward Turtle
Author: Matthew Lampros
Publisher:
Total Pages: 294
Release: 2020-09-19
Genre:
ISBN:


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A sales guide to selling over the phone, video conferencing, and electronically for professional closers who had mastered the art of selling in person - but are now being asked to sell remotely.Understand the differences between remote and face-to-face selling and master those selling skills.A close friend and sales strategy superstar, Jim Olson, was sharing with me some of the struggles he's seeing salespeople have. He currently runs an arm of a prestigious pre-hire employee assessment firm. He pointed out that outside sales people are "like turtles on their backs" because they aren't being allowed to sell in person. Before that conversation I had been focused on helping salespeople find prospects to meet with. In a blinding oversight I assumed sales pipelines were smaller because of the lack of economic activity. He helped me see, instead, that much of this has to do with the need for new skill sets to help closers learn to sell with virtual tools. I started working with sales professionals I coach on developing remote-selling skills and -- boom -- their pipelines picked up, closes increased, and commission checks started to look good for the first time since 1Q20.In this book I'll share with you the key skills you need to transition to doing more of the sell remotely. How to get people to meet with you. How to secure follow up meetings. How to relate and position, have presence, and build trust when you can't look them in the eye. How to move remote prospects through the sales funnel. What techniques to use to close business when you can't use the corporate card on the golf course or local mahogany-walled steak restaurant. This is a sales guide for professional closers who are being asked to sell remotely. Learn what changes to make, what skills to develop, what tools to use.