Using Qualitative Methods

Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.

Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists.

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles accessible yet vigorous academic contributions by respected academics from the fast-growing field of qualitative methods in health research and consists of: - A series of case studies in the ways in which qualitative methods have contributed to the development of thinking in fields relevant to policy and practice in health care. - A section examining the main theoretical sources drawn on by qualitative researchers. - A section on specific techniques for the collection of data. - A section exploring issues relevant to the strategic place of qualitative research in health care environments. The Sage Handbook of Qualitative Methods in Health Research is an invaluable source of reference for all students, researchers and practitioners with a background in the health professions or health sciences.

Few social researchers study elites because elites, by their nature, are very difficult to access. The contributors to this volume provide valuable insights on how researchers can successfully penetrate elite settings. As the authors reflect on their experiences, they provide constructive advice as well as cautionary tales about how they learned to maneuver and become accepted in a world that is often closed to them. This book's coverage includes three broad research domains: business elites, professional elites, and community and political elites. Although the studies focus on qualitative methodology, even researchers who emphasize more quantitative methods will benefit from this volume's thoughtful observations on how researchers gather data, construct interview strategies, write about their subjects, and experience the research process. A wide range of researchers in organizational studies, sociology, political science, and many other fields will find this volume to be an important guide to the many subtle and elusive features of conducting successful research with these groups.

An encyclopedia about various methods of qualitative research.

'The new edition of Green and Thorogood's Qualitative Methods for Health Research presents a great choice for professors teaching courses across the health care spectrum due to its authors' ability to give students a diverse buffet designed to whet appetites and increase hunger for more qualitative research nourishment' - The Weekly Qualitative Report Suitable for researchers and students in the fields of public health, health services research, nursing and health promotion, Qualitative Methods for Health Research provides a thorough and practical introduction to designing, conducting and appraising qualitative research. Qualitative Methods for Health Research is full of easy-to-follow guidance on how to apply core research skills to health research. Drawing on over twenty years experience of teaching methodology, Green and Thorogood cover the essentials of the theory and principles of applied research in an accessible way. Using examples from a range of settings, this book introduces readers to the key debates in qualitative methodology; issues in designing ethical, feasible and rigorous projects; the main ways of collecting and analysing qualitative data and ways of appraising and writing qualitative research. This new, Second Edition covers developments in systematic reviews of qualitative research and analysis, and includes a chapter focusing on practical issues of qualitative work within applied health research programmes. Key features include: - Case studies - Chapter summaries and key points - Glossary Qualitative Methods for Health Research is an invaluable introduction for both health professionals and students with little prior knowledge of social theory. Judith Green is a Reader in Sociology of Health at the London School of Hygiene & Tropical Medicine Nicki Thorogood is a Senior Lecturer in Sociology at the London School of Hygiene & Tropical Medicine

SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the ′empirical′ journals such as Social Studies of Science. Delving into SAGE′s deep backlist of qualitative research methods journals, Paul Atkinson and Sara Delmont, editors of Qualitative Research, have selected over 70 articles to represent SAGE′s distinctive contribution to methods publishing in general and qualitative research in particular. This collection includes research from the past four decades and addresses key issues or controversies, such as: explanations and defences of qualitative methods; ethics; research questions and foreshadowed problems; access; first days in the field; field roles and rapport; practicalities of data collection and recording; data analysis; writing and (re) presentation; the rise of auto-ethnography; life history, narrative and autobiography; CA and DA; and alternatives to the logocentric (such as visual methods).

This easy-to-follow guide explains the most important principles that underlie a wide range of descriptive-interpretive approaches to qualitative research. Having read this book, readers will be able to tackle each phase of the research study, from initial design, through data collection and analysis, to writing up the final manuscript