Using Customer Needs To Drive Transportation Decisions

"TRB's Airport Cooperative Research Program (ACRP) Synthesis 48: How Airports Measure Customer Service Performance examines the strategic importance of customer service and how airports are measuring the quality of customer service."-- Publisher's description.

TRB's National Cooperative Highway Research Program (NCHRP) Synthesis 330: Public Benefits of Highway System Preservation and Maintenance examines the current practices for identifying, measuring, and articulating the public benefits of highway system maintenance and operation, and of communicating those benefits that are understandable and meaningful to stakeholders--road users, elected officials, and others who have an interest in the system's performance.

This final report presents the results of the literature review and three surveys, describes the design, methodologies, and outcomes of the pilot workshop, offers recommendations based on the survey research and workshop outcomes for supporting and accelerating leadership development for transportation CEOs, and presents a guide designed to assist new CEOs in determining how to perform their role effectively.

"This report presents an evaluation of possible improvements in freight demand models and other analysis tools and provides a guidebook to assist model developers in implementing these improvements. The report is especially valuable for its findings of general satisfaction with methods available to support freight planning, but concerns with the data available to support that planning. As such, the report focuses on ways to use existing data to develop data inputs for the model, showing that existing and readily available data can be used to develop the inputs required by freight models. The report will enable decision makers at a range of geographical levels to improve the usability of freight demand models."--Pub. desc.

"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.