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When technologies, products, & services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, & annihilates the competition. The steam engine, the cotton gin, & the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, & the World Wide Web. Tempted by the promise of such devastating power, companies large & small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes & Mui identify the twelve fundamental design principles for building killer apps & offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, & the proof that you need to incubate the killer app within your organization--& perhaps even release one. A Business Week Bestseller. "A practical & persuasive guide that focuses on how all businesses, even risk-averse old-line organizations, have an opportunity 'not just to survive but to exploit dramatic changes' wrought in their markets by technology.... Instead of shrinking from the hard problems facing existing corporations, Mr. Downes & Mr. Mui attack them head-on with 12 technology strategies to help build what the authors call 'killer apps.'"--The New York Times "For the uninitiated, this book is a great primer on the forces driving the new economy: the surge in computing power, the exponentially rising value of networks, & the plunging cost of transactions.... The authors, both consultants, offer a dozen design principles of relevance to businesses small & large alike."--The Wall Street Journal "Unleashing the Killer App...is a best-of-breed primer for executives cramming for the new economy."-Wired "In Unleashing the Killer App, the authors rise above all the chatter about increased productivity & sound a warning cry: Change your strategy now. With many businesses still lumbering along in the Industrial Age, it's a message well worth hearing."--Business Week "It's rare that a business book distinguishes itself among the pack of cookie-cutter manifestos. KILLER APP rises above with skillfully written analysis & compelling company profiles that combine to map today's digital landscape."--The Industry Standard "With an insightful foreword by Nicholas Negroponte, this book presents a convincing case for a radical shift in current business strategies."--Publishers Weekly "'Just do it' is the message here...Readers are presented with a 12-step 'Digital Strategy' for transforming any organization from cringing-reactionary, dreading the arrival of the next killer app, to flexing-visionary, aggressively preparing to hatch & unleash future killer apps....[The authors] write with an in-your-face style that airs out the mustiness from a book aimed at business execs."--San Jose Mercury News "Provocatively counterintuitive.... Truly eye-opening."--Technology Review "When confronted with market disruption & technology revolution, your biggest challenge is letting go of comfortable old behaviors before they kill you. Downes & Mui get you to move quickly by analyzing the inherent threats embedded in the digital age's killer apps, & then showing you how to turn those apps into new types of competitive advantage."--Geoffrey A. Moore, Chairman, The Chasm Group, & Author of Crossing the Chasm & Inside the Tornado "Unleashing the Killer App reinvents strategy for the digital age. It's a major contribution to our understanding of the age of the Internet & a must-read for anyone interested in succeeding in the interactive future."--Don Peppers, Coauthor, The One To One Future & Enterprise One To One "Downes & Mui go behind the scenes to tell their readers how yesterday's little-known players unleashed killer apps to become today's industry giants. Entrepreneurs who want to make a serious contribution to the digital economy must read Unleashing the Killer App."--Kim Polese, President & CEO, Marimba, Inc. "Anybody who still thinks the dawn of the Virtual Age is a pipe-dream had better read this book....Unleashing the Killer App is a scary book for those who've bet the farm on their idea of The Firm."--John Perry Barlow, Co-Founder, Electronic Frontier Foundation "Killer App is the Killer Navigator for digital voyages."--Alan Kay, Disney Fellow & Vice President of R & D, Walt Disney Imagineering