Treat Your Customers Like Animals

Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters. The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing the requirements of existing customers, is the relationship that you have with the party with whom you are communicating. Not all relationships are the same; and not all customers are the same. Often when people operate in business they gravitate towards those individuals or organisations that they believe can help them the most, particularly when looking for new business opportunities or selling additional products and services to existing customers. This is a fundamentally flawed approach that can damage relationships and results in a significant waste of time and effort. If you look at your customers and prospects according to their actual or perceived monetary value to you or your organisation, or look at your network and grade the usefulness of those that you know to your commercial objectives, you probably adopt some form of traditional A,B,C and D grading criteria. If this is the case, you will benefit significantly from learning how to treat your customers like animals, from classifying them as Elephants, Tigers, Cats and Kittens and interacting with them according to their relationship not according to their actual or perceived monetary value. There is no disagreement from any seasoned business development professional, learning and development specialist, or successful entrepreneur that relationships are the key to successful outcomes. None of these people, however, can explain why this is the case in a way that provides less experienced staff with a framework that allows them to operate as efficiently and effectively as they do. The VALUE Encounter approach is counter-intuitive. It is revolutionary in terms of conventional business development techniques, is replicable and will rapidly increase your commercial effectiveness.

The animal rights movement has reached a tipping point. No longer a fringe extremist cause, it has become a social concern that leading members of society endorse and young people embrace. From Michael Vick's dog fighting scandal to CNN’s airing of the eye-opening film Blackfish, animal rights issues have hit the headlines—and are being championed by students and senators, pop stars and producers, and actors and activists. Don't you want to be part of the conversation? In Thanking the Monkey, Karen Dawn covers pets, fur, fashion, food, animal testing, activism, and more. But as the title playfully suggests, this isn't like any previous animal rights book. Thanking the Monkey is light on lectures meant to make you feel guilty if you're not yet a leather-eschewing vegan. It lets you have fun as you learn why so many of your favorite actors and musicians won't eat or wear animals. And you'll laugh over scores of cartoons by Dan Piraro'sBizzaro and other animal-friendly comics. This fun primer for a smart and socially committed generation delivers some serious surprises in the form of facts and figures about the treatment of animals. Yes, it will shock you with tales of primates still used in animal testing on nicotine or killed for oven cleaner. But it will also let you lighten up and laugh a little as we work out how to do a better job of thanking the monkey.

Nonhuman animals have many of the same feelings we do. They get hurt, they suffer, they are happy, and they take care of each other. Marc Bekoff, a renowned biologist specializing in animal minds and emotions, guides readers from high school age up—including older adults who want a basic introduction to the topic—in looking at scientific research, philosophical ideas, and humane values that argue for the ethical and compassionate treatment of animals. Citing the latest scientific studies and tackling controversies with conviction, he zeroes in on the important questions, inviting reader participation with "thought experiments" and ideas for action. Among the questions considered: • Are some species more valuable or more important than others? • Do some animals feel pain and suffering and not others? • Do animals feel emotions? • Should endangered animals be reintroduced to places where they originally lived? • Should animals be kept in captivity? • Are there alternatives to using animals for food, clothing, cosmetic testing, and dissection in the science classroom? • What can we learn by imagining what it feels like to be a dog or a cat or a mouse or an ant? • What can we do to make a difference in animals’ quality of life? Bekoff urges us not only to understand and protect animals—especially those whose help we want for our research and other human needs—but to love and respect them as our fellow beings on this planet that we all want to share in peace.

Empirical research has clearly demonstrated that animal abuse in childhood is associated with family violence and violent behavior towards humans in general. Such abuse is accordingly of increasing interest within human services and the criminal justice system. This handbook will serve as an ideal resource for therapists in social work, psychology, psychiatry, and allied fields who work with children who have abused animals. It provides step-by-step guidance on how to assess, develop appropriate treatment plans for, and treat children who commit animal abuse, based on the AniCare model developed by the Animals and Society Institute. Exercises cover the identification and expression of feelings, the development of empathy, self-management skills, and working with parents. Careful consideration is also paid to the effects of witnessing animal abuse. The theoretical framework is eclectic, encompassing cognitive behavioral, psychodynamic, and attachment theories. A number of illustrative case studies are included, along with excerpts from treatment sessions. Accompanying electronic supplementary material demonstrates role-played assessment and treatment and includes workshop presentations of pedagogic material.

This book provides step-by-step guidance on how to identify, assess and treat adults who have abused animals. The theoretical framework employed is broad, encompassing cognitive behavioral, psychodynamic, attachment, and trauma-based theories. Organized by stages of therapy, the text discusses how to frame the therapy, establish a working relationship, deal with resistance, establishing accountability, clarifying values related to animals, and teaching self-management skills such as empathy, attachment, accommodation, reciprocity and nurturance. Additional materials are included or referenced, including an appendix of cases that illustrate the variety of client presentations and electronic supplementary material demonstrates role-played interviews and a workshop presentation.

Character is doing what is right when no one else is looking. Keep your fears to yourself, but share your courage with others. Never put the key to your happiness in someone else's pocket. Quantity is what you count; quality is what you count on. Very few burdens are heavy if everyone lifts. These are just a few of the quotations that I have included in this book. It is a culmination of over four decades of gathering quotes and sayings, noticing church and marquee signs and bumper stickers and, most recently, researching on the Internet. In the preface for this book, I went through and listed quotes that meant a lot to me, but as I look back, I realize that they all mean something to me. I hope that you can use them for motivation, reflection, and inspiration.

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It’s a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others? How well can you guess what others think of you, know who really likes you, or tell when someone is lying? How well do you really understand the minds of those closest to you, from your spouse to your kids to your best friends? Do you really know what your coworkers, employees, competitors, or clients want? In this illuminating exploration of one of the great mysteries of the human mind, University of Chicago psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Why are we sometimes blind to the minds of others, treating them like objects or animals? Why do we sometimes talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we believe we understand our spouses, family, and friends so much better than we actually do? Mindwise will not turn other people into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.