Towards A General Theory Of Translational Action

This is the first English translation of the seminal book by Katharina Reiß and Hans Vermeer, Grundlegung einer allgemeinen Translationstheorie, first published in 1984. The first part of the book was written by Vermeer and explains the theoretical foundations and basic principles of skopos theory as a general theory of translation and interpreting or ‘translational action’, whereas the second part, penned by Katharina Reiß, seeks to integrate her text-typological approach, first presented in 1971, as a ‘specific theory’ that focuses on those cases in which the skopos requires equivalence of functions between the source and target texts. Almost 30 years after it first appeared, this key publication is now finally accessible to the next generations of translation scholars. In her translation, Christiane Nord attempts to put skopos theory and her own concept of ‘function plus loyalty’ to the test, by producing a comprehensible, acceptable text for a rather heterogeneous audience of English-speaking students and scholars all over the world, at the same time as acting as a loyal intermediary for the authors, to whom she feels deeply indebted as a former student and colleague.

German-language approaches to translation have been revolutionized by the theory of action (Handlungstheorie) and the related theory of translation's goal or purpose (Skopstheorie). Both these approaches are functionalist: they seek to liberate translators from servitude to the source text, seeing translation as a new communicative act that must be purposeful with respect to the translator's client and readership. As one of the leading figures in this field, Christiane Nord gives the first full survey of functionalist approaches in English. She explains the complexities of the theories and their terms, using simple language with numerous examples. The book includes an overview of how the theories developed, illustrations of the main ideas, and specific applications to translator training, literary translation, interpreting and ethics. The survey concludes with a concise review of the criticisms that have been made of the theories, together with perspectives for the future development of functionalist approaches.

This book was originally published by Macmillan in 1936. It was voted the top Academic Book that Shaped Modern Britain by Academic Book Week (UK) in 2017, and in 2011 was placed on Time Magazine's top 100 non-fiction books written in English since 1923. Reissued with a fresh Introduction by the Nobel-prize winner Paul Krugman and a new Afterword by Keynes’ biographer Robert Skidelsky, this important work is made available to a new generation. The General Theory of Employment, Interest and Money transformed economics and changed the face of modern macroeconomics. Keynes’ argument is based on the idea that the level of employment is not determined by the price of labour, but by the spending of money. It gave way to an entirely new approach where employment, inflation and the market economy are concerned. Highly provocative at its time of publication, this book and Keynes’ theories continue to remain the subject of much support and praise, criticism and debate. Economists at any stage in their career will enjoy revisiting this treatise and observing the relevance of Keynes’ work in today’s contemporary climate.

This book builds on research in translation studies of change in organizations and demonstrates the implications and application of these findings for managing innovation and change. When implementing ideas into practice in order to carry out innovative change, translation is key. From strategic and leadership changes to policy and health management decisions, abstract ideas such as ‘LEAN’, ‘CSR’, ‘Sustainability’, ‘Public-Private Partnerships’, ‘Clinical Pathways’ and ‘AI’ are introduced to improve organizational processes. However, in any company and organization, miscommunication and misinterpretation can lead to these ideas being modified, added to and appropriated in ways that make them unsuccessful. This book presents a case for change ideas in organizations being translated rather than “implemented” and offers a profound understanding of the translation processes needed in order for this to succeed. This vital study is a must-read for researchers, students and practitioners including change agents, general and health care managers, public servants as well as strategic managers and policy decision-makers.

Introducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide. This fourth edition has been fully revised and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of García Márquez and Proust, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children’s cookery book and the translations of Harry Potter. Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary and discussion points and exercises. NEW FEATURES IN THIS FOURTH EDITION INCLUDE: new material to keep up with developments in research and practice, including the sociology of translation, multilingual cities, translation in the digital age and specialized, audiovisual and machine translation revised discussion points and updated figures and tables new, in-chapter activities with links to online materials and articles to encourage independent research an extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and powerpoint slides for teacher support This is a practical, user-friendly textbook ideal for students and researchers on courses in Translation and Translation Studies.

Chapter Six of this Series deals essentially with interpretation and Translation.

What’s new in Translation Studies? In offering a critical assessment of recent developments in the young discipline, this book sets out to provide an answer, as seen from a European perspective today. Many “new” ideas actually go back well into the past, and the German Romantic Age proves to be the starting-point. The main focus lies however on the last 20 years, and, beginning with the cultural turn of the 1980s, the study traces what have turned out since then to be ground-breaking contributions (new paradigms) as against what was only a change in position on already established territory (shifting viewpoints). Topics of the 1990s include nonverbal communication, gender-based Translation Studies, stage translation, new fields of interpreting studies and the effects of new technologies and globalization (including the increasingly dominant role of English). The author’s aim is to stimulate discussion and provoke further debate on the current profile and future perspectives of Translation Studies.

A definitive survey of the most important developments in translation theory and research, with an emphasis on the twentieth century. This new edition includes pre-twentieth century readings and readings from other fields.