Thirty Years Of Political Campaigning In Central And Eastern Europe

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

ÔLots has changed in Eastern Europe in the past quarter-century and the new edition of this major study of the region sets out these changes in directions for the better and for the worse.Õ Ð Richard Rose, University of Strathclyde, UK ÔThis Handbook offers a historically informed, systematic account of the political development in Central and Eastern Europe. Two chapters lay out a framework for comparison. 26 specialists provide analyses for 19 countries. In an appendix, each of these country chapters documents election results, government composition, the electoral system, and the constitutional framework. The concluding chapter synthesizes the major results. The Handbook is the most comprehensive source for an up-to-date analysis of all Central and Eastern European countries within the sphere of influence of the European Union. It is a Òmust haveÓ for students and scholars interested in how to evaluate the state of democracy in this region of the globe.Õ Ð Hans-Dieter Klingemann, New York University Abu Dhabi, UAE and Social Science Research Center Berlin, Germany This third edition of The Handbook of Political Change in Eastern Europe provides an authoritative and thorough analysis of the political changes, which have occurred in Central and Eastern Europe since the demise of communism. It offers an historical, comparative perspective of the region and focuses on the social consequences of the democratisation process. The country-specific chapters are written by scholars with well-documented area expertise on their respective cases: Estonia, Latvia, Lithuania, Poland, The Czech Republic, Slovakia, Hungary, Slovenia, Romania, Bulgaria, Croatia, Bosnia, Serbia, Montenegro, Macedonia, Albania, Ukraine, Moldova, and Georgia. Each chapter includes detailed examinations of elections, the formation of governments, electoral systems and constitutional arrangements. These in-depth and up-to-date analyses are supplemented by conclusions on the party systems and emerging political structures in the region as a whole, as well as the consolidation of democracy in a post-communist setting. The revised and expanded version of The Handbook of Political Change in Eastern Europe provides a state-of-the art companion, which will be indispensable for students and scholars in the social sciences including political science, comparative politics, European studies and political history, as well as for policy makers and practitioners.

This key volume provides a thorough and well-structured post-communist study of political finance, election campaign and party funding issues within Central and Eastern European countries. It will be indispensable for anyone interested in the efficiency of regulation in party funding.

"A useful text and reference book. These essays are at their best in serving both area study and political sociology."--Slavic Review --

This book is a collection of essays about democracy and relations between media and politics in Central and Eastern Europe, a topic which has been much discussed in a variety of publications and during international and national conferences. The papers analyze the models of media systems, journalistic autonomy and the state of media freedom.

The Oxford Handbook of Populism presents the state of the art of research on populism from the perspective of Political Science. The book features work from the leading experts in the field, and synthesizes the main strands of research in four compact sections: concepts, issues, regions, and normative debates. Due to its breath, The Oxford Handbook of Populism is an invaluable resource for those interested in the study of populism, but also forexperts in each of the topics discussed, who will benefit from accounts of current discussions and research gaps, as well as a map of new directions in the study of populism.

This book provides a critical analysis of the politics of migration in Eastern Europe and an in-depth understanding of the role played by media and public discourse in shaping migration and migration policy. Ruxandra Trandafoiu looks at emigration, diaspora, return, kin-minority cross-border mobility, and immigration in Eastern Europe from cultural, social and political angles, tracing the evolution of migration policies across Eastern Europe through communication, public debate and political strategy. Trandafoiu investigates the extent to which these potential ‘models’ or policy practices can be comparable to those in Western European countries, or whether Eastern Europe can give rise to a migration ‘system’ that rivals the North American one. Each chapter bridges the link between policy and politics and makes a case for considering migration politics as fundamentally intertwined with media representation and public debate. Drawing on comparative case studies of countries including Bulgaria, Croatia, Estonia, Hungary, Poland, Romania, Slovakia and Ukraine, the book considers how migration is both managed and experienced from political, social and cultural viewpoints and from the perspectives of a range of actors including migrants, politicians, policymakers and journalists. This book will be key reading for advanced students and researchers of migration, media, international relations, and political communication.